TeamNest is seeking a result-oriented Digital Marketing Lead with strong expertise in B2B digital marketing, demand generation, paid advertising, SEO and Answer Engine Optimization (AEO). The role will own the planning, execution, tracking and optimization of digital initiatives that generate qualified leads, product demo bookings, sales pipeline and customer acquisition. The ideal candidate combines hands-on channel expertise with analytical thinking and a clear understanding of B2B SaaS sales cycles

Performance Marketing & Campaign Management

- Plan, execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads and other relevant channels.
- Develop campaign strategies aligned with TeamNest’s business, product and growth objectives.
- Manage campaign budgets, audience targeting, bidding, creatives and ongoing optimization.
- Monitor campaign performance and identify opportunities to improve efficiency and outcomes.

B2B Demand Generation & Lead Acquisition

- Generate qualified leads among HR Heads, CHROs, CFOs, CEOs, business owners and other relevant decision-makers.
- Build campaigns for HRMS, payroll automation and TeamNest product capabilities.
- Drive qualified inquiries, product demo bookings and sales opportunities not just traffic or engagement.
- Work with Sales to define lead quality, follow-up processes and conversion feedback loops.
- Improve cost per qualified lead and lead-to-demo conversion.

Analytics, Tracking & Optimization

- Track and analyze CPC, CTR, CPL, cost per qualified lead, conversion rate, CAC, ROAS and pipeline contribution.
- Set up and maintain campaign tracking, UTM parameters, conversion events and attribution in coordination with relevant teams.
- Conduct A/B testing of ad copy, creative, audiences, offers and landing pages.
- Prepare clear weekly/monthly performance reports with insights, actions and recommendations.

SEO, AEO & Organic Growth





- Own the SEO and AEO strategy to improve TeamNest’s visibility across search engines and AI-powered answer platforms.
- Conduct keyword, search-intent and competitor research; identify opportunities to improve organic discovery and qualified inbound traffic.
- Drive technical SEO, on-page SEO, website structure, metadata, internal linking and page-performance improvements in coordination with the website and development teams.
- Plan and optimize high-quality website pages, blogs, solution pages, FAQs and other content to improve search rankings and answer-engine visibility.
- Monitor organic performance, keyword visibility, website traffic, engagement and conversions; recommend actions based on insights.

Landing Pages & Conversion Rate Optimization

- Coordinate with design, product and development teams to create and optimize campaign landing pages.
- Improve lead capture forms, demo request journeys and conversion funnels.
- Ensure campaign messaging and landing page content are relevant to target audiences and product value propositions.

CRM, Pipedrive & Sales Alignment

- Coordinate with CRM and marketing automation stakeholders to track leads across the funnel.
- Support lead nurturing, remarketing and retargeting initiatives.
- Monitor lead progression from inquiry to demo, proposal and customer acquisition with Sales.
- Use sales feedback and CRM data to improve targeting and campaign quality.

Qualifications

- 4–7 years of hands-on performance marketing experience; B2B SaaS, HR Tech, IT or enterprise software experience preferred.
- Practical experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns.
- Solid understanding of B2B lead generation, demand generation and customer acquisition.
- Working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking and campaign attribution.
- Experience with CRM platforms and/or marketing automation tools.
- Strong analytical, reporting, communication and stakeholder management skills.
- Ability to manage budgets, prioritize campaigns and work collaboratively with Sales, Marketing, Product and Design.

📌 B Performance Marketing (Mumbai)
🏢 Teamnest Employee Services Private
📍 Mumbai