Role & responsibilities The ATL Marketing Manager drives brand awareness, national and regional media visibility, and demand creation for the wires and cables product portfolio. The role bridges brand strategy with trade and channel sales, focusing on mass-media campaigns, influencer (electrician/contractor) outreach, and unified channel communication across B2B and B2C segments.
Preferred candidate profile
Should have handled pan-India ATL marketing for wires and cables industry/FMEG or building materials indsutry