Position Overview The Marketing Manager will build and run the commercial engine of the Goat FPC. This means designing a system in which goat-rearing households aggregate their goats and sell to identified institutional buyers at a price at least 30% better than what they realise today, and in which a reliable input supply chain (feed, fodder, health products and other inputs) serves the same households.

The role reports to the Development Manager - Goat FPC and works closely with The/Nudge team. The central expectation is a business model in which goat marketing and input supply each demonstrate viability on their own within about a year, so that the FPC trading activities can sustain them without program subsidy.

What will you do

Goat Marketing System Design

- Study the current goat marketing landscape in the cluster: prevailing prices, trader and middleman margins, market days, weight-based versus visual pricing, seasonality and festival demand.
- Design an aggregation and sale model covering grading, weighing, pricing, payment cycles, transport and quality norms, so that producers realize at least 30% better prices than the baseline.
- Set up and track price-realization metrics for each sale against the baseline, and use them to refine the model.
- Build the unit economics of the marketing business: volumes, margins, working capital, costs and break-even.

Producer Mobilization Aggregation

- Mobilize goat-rearing households to participate in collective marketing, building awareness of the benefits of selling through the FPC.
- Work with Pashu Udhyamis to plan aggregation: tracking goats readiness, scheduling collection points and sale cycles, and communicating prices to households.
- Lead Marketing Field Executives in aggregating goats at village or collection-point level, supplying to buyers, and ensuring timely and transparent payment to rearers.
- Maintain household-level records of goats sold, prices received and payments made. Institutional Buyer Development Partnerships

- Identify, approach and onboard institutional buyers such as Goat Mandi aggregators, retailers, hotels and caterers, exporters, aggregators and other bulk buyers.
- Negotiate supply agreements covering volume, quality specifications,



pricing mechanisms, delivery schedules and payment terms.

- Manage buyer relationships over time through regular demand planning, feedback loops and issue resolution, to build repeat and growing orders.
- Reduce dependence on any single buyer by building a diversified buyer base.

Input Supply Chain Development

- Work with the Development Manager - Goat FPC and The/Nudge team to identify priority inputs for goat rearers, such as feed supplements, mineral mixtures, fodder, veterinary medicines, vaccines and deworming products.

- Identify and empanel input suppliers and manufacturers, negotiate bulk-purchase terms, and develop partnerships that deliver quality inputs at better prices than local retail.
- Design the delivery model for inputs (collection-point stocking, Pashu Udhyami-led distribution, advance booking by members) and the credit or payment terms that work for households.

- Build the unit economics of the input business and track sales, margins and member uptake.

Business Model Viability

- Develop a business model in which both goat marketing and input supply cover their own costs and demonstrate viability within about a year.

- Prepare business plans, annual targets, budgets and monthly performance reviews for both verticals.
- Manage working capital needs, cash flows and trade-offs between member benefit and business margin, with a view to long-term sustainability.

- Support the FPC in accessing working capital, equity grants and other financial instruments for marketing and input operations, in coordination with the Development Manager.

Team Management Reporting

- Recruit, train, manage and set targets for Marketing Field Executives.
- Coordinate with Pashu Udhyamis, ensuring explicit roles, incentives and communication between community entrepreneurs and marketing staff.





- Maintain MIS and dashboards on volumes aggregated, prices realized, buyer orders, input sales and financial performance; report regularly to the Development Manager - Goat FPC and The/Nudge.

- Contribute to documentation of the model so that it can be replicated in other clusters. Who we are looking for

Education

- Graduate or Postgraduate in Agribusiness Management, Rural Management, Marketing, Business Administration, Animal Husbandry or a related field.

Experience

- 5-8 years of experience in Agri or livestock marketing, supply chain, agri-business or FPO/FPC business development, with demonstrated ownership of sales or procurement targets.
- Experience in livestock, meat, dairy or similar perishable or aggregation-led value chains is strongly preferred; direct experience with goat or small ruminant trade is an added advantage.
- Track record of building and managing relationships with institutional or bulk buyers and with input suppliers or distributors.
- Experience managing field teams and working with community-based cadres or producer collectives.
- Exposure to setting up or running a business unit with its own PL, working capital and break-even targets.

Skills Attributes

- Strong commercial and negotiation skills, with the ability to structure deals that work for both buyers and producers.
- Analytical ability: pricing, margins, unit economics, working capital and cash flow.
- Entrepreneurial, self-driven and comfortable owning business targets in a field-based, ambiguous setting.
- Ability to earn the trust of rural and tribal households, especially women goat rearers, and of local traders and suppliers.
- Strong people-management and coordination skills across field staff, community entrepreneurs and partners.
- Proficiency in the local language; working knowledge of Hindi and English for reporting and buyer interactions.
- Willingness to travel extensively within the cluster and to buyer markets.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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