1. Brand - Establish the company as a leading real estate brand under the parent Group, defining its brand positioning, value proposition and long-term growth strategy, aligned with the Groups business objectives and investment priorities.
2. Project - Drive project positioning and marketing strategy in alignment with thecgroup'sRealty brand, leveraging market insights and customercunderstanding. Lead go-to-market initiatives for project launches and ongoing campaigns.
- Revenue and Sales Enablement
- Brand, Communication and PR
- Operational Excellence - Lead market research, budget management and end-to-end marketing execution across campaigns, collaterals, events and project launches. Drive digital marketing, performance analytics and ROI optimisation to ensure effective marketing outcomes.
- Team & Stakeholder Management
Preferred candidate profile Education - Graduate or Postgraduate in Marketing, Business Administration, or related field.
Industry/Sector Experience -
- 12-18 years of experience in marketing, preferably within the Real Estate industry.
- Proven experience in brand building, project launches, revenue driven marketing and large scale campaign management
- Exposure to PAN India or multi-city portfolios is strongly preferred
- Digital & Performance marketing (search, social, portals)
- Residential real estate marketing and launch strategy
- Brand Strategy and Brand positioning
- Customer segmentation
- Market research, pricing inputs and analytics
- Agency and vendor management
- Marketing ROI and funnel analytics