Area Sales Manager Maharashtra

Company: Winkelpe Tech

Location: Pune, Maharashtra

Experience: 5 - 8 Years

CTC: 10 - 14 LPA + Performance linked Incentives

Employment Type: Full Time, Permanent

Department: Sales & Business Development

Qualification: Graduate / MBA in Sales & Marketing preferred

Travel: across Maharashtra

About Winkelpe (https://winkelpe.com)

Winkelpe is an integrated retail technology platform designed to help retail businesses streamline their operations, manage customer relationships, improve customer engagement and grow their business.

We are expanding our presence across Maharashtra and are looking for an experienced sales leader to take complete ownership of our regional business operations.

Job Overview

We are looking for a dynamic and result-oriented Area Sales Manager to lead Winkelpe's sales and business development operations across Maharashtra.

The selected candidate will be responsible for the overall business growth of the Maharashtra region, including revenue generation, sales strategy, cost budgeting, manpower planning and achievement of regional business targets.

The role involves managing and developing a sales organisation comprising Team Leaders and Business Development Associates (BDAs), ensuring effective territory management and consistent sales performance.

In addition to managing the regional sales team, the candidate will independently focus on acquiring strategic accounts, particularly chain outlets, franchise networks and multi-location retail businesses.

The Area Sales Manager will function as the business owner for Maharashtra, taking responsibility for growth, team performance, financial planning and operational efficiency.

Key Responsibilities

1. Regional Sales Strategy & Business Growth

- Take complete ownership of sales and business development across Maharashtra.
- Develop annual, quarterly and monthly business plans and sales strategies.
- Establish territory-wise and team-wise sales targets.
- Drive merchant acquisition and expand Winkelpe's market presence.
- Identify recent markets, cities and business opportunities across Maharashtra.
- Ensure achievement of overall regional revenue and merchant acquisition targets.

1. Team Leadership & Management

- Manage and lead all Team Leaders across different territories in Maharashtra.
- Ensure Team Leaders effectively manage and drive their respective Business Development Associates.
- Define individual and team performance targets.
- Conduct regular performance reviews and sales meetings.
- Monitor team productivity, prospect generation, field activities and conversion rates.
- Mentor and develop Team Leaders to build a high-performing sales organisation.
- Ensure accountability and target achievement at every level of the sales hierarchy.

1. Revenue,



Cost & Budget Planning

- Prepare the complete annual and monthly business plan and budget for Maharashtra.
- Develop revenue forecasts and sales projections.
- Prepare territory-wise revenue targets and merchant acquisition plans.
- Prepare and manage the regional sales and operating expense budget.
- Estimate customer acquisition costs, travel expenses, marketing expenditure, salaries, incentives and other operational costs.
- Monitor actual expenditure against approved budgets.
- Identify opportunities to improve sales efficiency and reduce acquisition costs.
- Take ownership of regional business performance and contribution.

1. Manpower Planning & Resource Management

- Prepare the complete manpower requirement plan for Maharashtra.
- Determine the required number of Team Leaders and Business Development Associates for each territory.
- Plan recruitment, deployment and expansion of the sales team.
- Prepare manpower cost projections, including salaries, incentives and allowances.
- Establish productivity benchmarks and expected revenue contribution per employee.
- Monitor manpower utilisation and recommend resource allocation based on business potential.
- Ensure optimal team size and sales productivity.

1. Strategic Account Acquisition Chain & Group Outlets

- Independently identify and acquire chain outlets, franchise businesses and multi-location retail groups.
- Build relationships with business owners, founders, directors and key decision-makers.
- Present Winkelpe as an integrated retail management and customer engagement solution.
- Negotiate commercial terms and close strategic business partnerships.
- Drive bulk merchant onboarding through chain-level and group-level agreements.
- Develop strategic partnerships with business associations and retail networks.

1. Sales Performance Monitoring & Reporting

- Monitor the complete sales funnel, from lead generation to merchant onboarding.
- Track prospect generation, product demonstrations, follow-ups and conversion rates.
- Review daily, weekly and monthly performance against assigned targets.
- Monitor Team Leader-wise and territory-wise sales performance.
- Analyse sales productivity, acquisition costs and revenue contribution.
- Present monthly business performance reports to senior management.
- Recommend and implement corrective actions to address performance gaps.

Key Performance Indicators (KPIs)



The candidate will be evaluated on:

1. Achievement of overall Maharashtra revenue and sales targets.
2. Number of new paying merchants onboarded.
3. Territory-wise and Team Leader-wise target achievement.
4. Productivity and performance of BDAs and Team Leaders.
5. Customer Acquisition Cost (CAC) and cost per merchant acquisition.
6. Actual versus budgeted regional expenditure.
7. Manpower productivity and utilisation.
8. Revenue and contribution per sales employee.
9. Acquisition of chain outlets and multi-location business accounts.
10. Accuracy of business forecasts and budget planning.

Candidate Requirements

- 5–8 years of experience in sales and business development.
- Minimum 2–3 years of experience managing sales teams and Team Leaders.
- Experience handling regional or state-level sales operations.
- Proven track record of achieving business and revenue targets.
- Experience in B2B sales, SaaS, CRM, retail technology, fintech or FMCG will be preferred.
- Experience in preparing sales budgets, revenue forecasts, cost plans and manpower plans.
- Strong understanding of sales funnels, customer acquisition and unit economics.
- Experience in acquiring enterprise, chain or multi-location accounts will be an advantage.
- Excellent leadership, negotiation, presentation and communication skills.
- Proficiency in English, Hindi and Marathi.
- Willingness to travel extensively across Maharashtra.

Desired Candidate Profile We are looking for a hands-on business leader who can lead from the front, build strong sales teams and take complete ownership of regional business performance.

The candidate should be commercially strong, target-driven and capable of balancing strategic planning with on-ground execution.

The individual must be able to build a scalable sales organisation while ensuring that business growth is achieved within planned cost and manpower budgets.

Compensation & Benefits

Annual CTC: 10,00,000 – 14,00,000

- Competitive compensation based on experience and suitability.
- Additional performance-linked incentives based on regional business targets.
- Leadership opportunity to manage and expand Winkelpe's Maharashtra business.
- Direct involvement in regional business strategy and decision-making.
- Opportunity to build and lead a growing sales organisation.

Overall Role Expectation The Area Sales Manager will be the single-point owner of Winkelpe's business growth across Maharashtra, responsible for revenue achievement, sales team performance, regional budgeting, cost management, manpower planning and strategic account acquisition. The individual must ensure that every territory performs, every Team Leader delivers and the overall Maharashtra business achieves its growth and financial objectives.

📌 Area Sales Manager (Pune)
🏢 Winkelpe Tech (opc)
📍 Pune