Key Responsibilities

Business Growth &

- Target Achievement

- Achieve monthly, quarterly, and annual New Car Loan disbursement targets.

- Drive market share growth in the assigned territory.

- Develop and execute local sales strategies to maximize business volume.

- Monitor branch-wise productivity and ensure business growth across locations.

Dealer Relationship Management

- Develop and maintain robust relationships with automobile dealerships.

- Identify and onboard new dealer partners.

- Increase dealer activation and productivity.

- Conduct regular dealer visits and business reviews.

- Ensure high visibility and positioning within dealer outlets.

Team Management

- Lead and manage Branch Sales Managers, Relationship Managers, and Sales Executives.

- Set performance targets and monitor achievement.

- Conduct regular reviews, coaching sessions, and training programs.

- Improve team productivity and sales effectiveness.

Business Development

- Identify untapped markets and growth opportunities.

- Drive lead generation initiatives and local marketing activities.





- Build relationships with dealer principals, sales managers, and OEM representatives.

- Analyze competitor activity and recommend business strategies.

Credit &

- Risk Management

- Coordinate with Credit, Operations, and Risk teams for faster loan processing.

- Ensure sourcing of quality customers as per company underwriting norms.

- Maintain healthy portfolio quality and monitor delinquency levels.

- Drive process and compliance adherence across the team.

Customer Experience

- Ensure quick turnaround time (TAT) for customer onboarding and disbursement.

- Resolve dealer and customer escalations effectively.

- Focus on delivering superior customer service and retention.

Key Performance Indicators (KPIs)

- New Car Loan Disbursement Volume

- Market Share Growth

- Dealer Activation &
- Productivity

- File Login and Conversion Ratio

- Revenue &

- Profitability

- Portfolio Quality (DPD / Delinquency)

- Team Productivity

- Customer Satisfaction

📌 Area Sales Manager - New Car Loans (Chennai)
🏢 Chola
📍 Chennai