Key Responsibilities:

- Identify and appoint new GT counters across jewellery retailers, fashion accessory stores, beauty and cosmetics outlets, boutiques and relevant lifestyle retailers.

- Map priority towns, retail clusters and high-potential markets; prepare and execute territory coverage plans.

- Ensure new counters are activated, adequately serviced and generate repeat orders; grow average sales per active counter.

- Achieve assigned monthly and quarterly targets for counter additions, active counters and sales revenue.

- Manage retailer relationships, product launches, visual merchandising, promotional activities and market feedback.

- Monitor competitor products, pricing and fashion trends; share actionable insights with management.

- Coordinate order booking, dispatch follow-up, customer service and collections in accordance with company policy.

- Maintain accurate retailer pipeline, visit records,



sales MIS and periodic performance reports.

- Assess staffing needs and, as the territory expands, recruit, train and supervise a sales team with management approval.

Candidate Profile

- Graduate in any discipline; MBA in Sales/Marketing preferred.

- Approximately 5-8 years of sales experience in fashion, beauty, cosmetics, fashion jewellery, accessories or lifestyle products.

- Demonstrated success in General Trade retail counter acquisition and territory expansion.

- Solid local market knowledge and existing retailer relationships in the assigned state.

- Hands-on, target-oriented approach; strong negotiation, communication and relationship-building skills.

- Willingness to travel extensively throughout the assigned state.

📌 Area Sales Manager (General Trade)- Jharkhand (Dhanbad)
🏢 Desai Jewellers Pvt.Ltd
📍 Dhanbad