Company Description Dhathri develops a curated range of natural products designed to enhance everyday life, combining traditional Ayurveda with contemporary scientific expertise. The company focuses on creating hair care, skin care, and health & wellness products using carefully selected natural and Ayurvedic ingredients. All products are formulated to meet strict standards of safety, efficacy, and purity, and are free from harmful chemicals.

Dhathri aims to promote harmonious living by helping individuals return to nature and restore balance through nurturing, gentle care.

Role Description The Area Sales Manager at Dhathri is a full time, on-site role based in Madurai. This role is responsible for achieving sales targets in the assigned territory, managing distributor and retailer relationships, and expanding market presence for Dhathri’s product portfolio. Day-to-day activities include planning and executing sales strategies, monitoring primary and secondary sales, and conducting regular market visits to track competitor activities and customer feedback.

The Area Sales

Manager will collaborate with marketing and trade teams to implement promotions, ensure visibility and availability of products,



and support field staff through training and performance reviews. The role also involves preparing periodic sales reports, forecasting demand, and maintaining compliance with company policies and brand standards.

Qualifications

- Proven skills in territory management, channel development, and distributor/retailer relationship management.
- Strong sales planning, target achievement, and performance tracking capabilities.
- Experience in trade marketing, merchandising, and executing in-store promotions.
- Ability to analyze market trends, competitor activities, and consumer behavior to inform sales strategies.
- Effective communication, negotiation, and stakeholder management skills.
- Proficiency in basic business reporting, forecasting, and use of sales-related digital tools.
- Prior experience in FMCG, personal care, or health & wellness sectors is highly beneficial.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent qualification is an advantage.
- Capacity to work independently in the field, travel within the territory, and adapt to dynamic market conditions.

📌 Area Sales Manager (Madurai)
🏢 Dhathri
📍 Madurai