We are looking for a creative, performance-driven individual who can develop high-converting promotional video ads for our mobile applications. The ideal candidate should understand audience psychology, storytelling, trending content, and performance marketing. The role involves owning the complete creative process, from ideation and scriptwriting to visual planning, video editor coordination, and final creative delivery.

The primary objective is to create advertisements that capture attention, generate engagement, and drive app installs, trials, and purchases.

1. Key Responsibilities

A. Creative Ideation & Concept Development

- Develop fresh, engaging, and conversion-focused ad concepts for Meta, Google, and other digital platforms.
- Identify audience pain points, emotions, aspirations, and relatable real-life situations.
- Create storytelling, UGC, emotional, curiosity-driven, problem-solution, and scenario-based ad concepts.
- Research competitor advertisements, trending formats, and successful creative approaches.
- Continuously experiment with recent advertising angles and creative formats.

B. Ad Scriptwriting & Hook Development

- Write engaging Hindi and Hinglish promotional scripts for 15–45 second video advertisements.
- Develop strong opening hooks that capture attention within the first 2–3 seconds.
- Create compelling storylines, natural dialogues, and effective CTAs.
- Write multiple script variations for different audience segments.
- Develop alternative hooks, endings, and CTAs for creative testing.
- Ensure scripts are relatable to Tier 2 and Tier 3 Indian audiences.

C. Visual Concept & Creative Direction

- Convert scripts into detailed visual briefs and scene-by-scene breakdowns.
- Define characters,



locations, emotions, camera angles, transitions, and visual references.
- Suggest suitable UGC, AI-generated, animation, and live-action video formats.
- Provide clear creative instructions to video editors and designers.
- Ensure visuals support the storytelling and advertising objective.

D. Video Production Coordination

- Coordinate with video editors, designers, and other creative team members.
- Explain creative concepts and ensure correct execution.
- Review video drafts and provide actionable feedback.
- Ensure proper pacing, hook placement, subtitles, visual storytelling, and CTA positioning.
- Manage revisions and ensure timely delivery of final ad creatives.

E. Creative Research & Performance Optimization

- Monitor competitor advertisements through Meta Ad Library and other platforms.
- Identify emerging creative trends, audience interests, and new promotional angles.
- Collaborate with the performance marketing team to understand winning and underperforming creatives.
- Analyze creative-level metrics such as CTR, hook retention, CPA, and ROAS.
- Develop new iterations based on performance feedback.
- Maintain a structured library of concepts, scripts, visual briefs, and creative learnings.

Role Ownership The Performance Creative Producer will be responsible for the complete creative development pipeline:

Audience Research → Ad Concept → Hook Development → Scriptwriting → Visual Brief → Editor Coordination → Creative Review → Final Delivery → Performance Feedback → Creative Iteration The role is accountable for delivering production-ready ad creatives, while working closely with the performance marketing and video editing teams to improve advertising outcomes.

📌 Ad Content Writer (Noida)
🏢 ChatSpark
📍 Noida