Job Title

ABCP - State Head

Business Unit

Alternate Banking Channel & Partnerships

Reporting To

ABCP - Zonal Head

Job Function and Role Type

Sales, Supervisory, High Travel Required

Version No

2.0

Job Purpose

Manage a team of 5-6 Territory/Area Heads and indirectly oversee 2000+ resources across districts to achieve sales budgets, activation norms, and productivity benchmarks. Drive business growth through onboarding, training, and activation of manpower while expanding the reach of ABCP E-governance.

Key Responsibilities

Territory Heads/area Heads Performance Evaluation

Conduct monthly performance evaluations of the team

• Prepare and monitor Territory/Area Head-wise improvement plans and ensure execution

• Mentor non-performing resources and provide turnaround roadmaps

• Team &

• Channel Management

• Manage the ABCP Banking Channel and state teams appointed by corporate partners

• Increase business, market share, and cross-sell bank products through Territory/Area Heads

• Enhance profitability of the ABCP Banking Channel for the state

• Meet Assigned Business Delivery Targets

• Achieve targets for liabilities, assets, and other products

• Ensure productivity norms for BF/BCs and quality parameters in sourced business

• Plan and execute state-level business growth plans

• Upkeep, Maintenance of Human Hygiene Parameters in Allocated Team

• Conduct regular meetings with corporate partners for onboarding, training, and engagement

• Provide continuous training on products and processes to ABCP teams and agents

• Ensure correct mapping of BCs/BFs/Agents with branches and Territory/Area Heads

• Identification, Onboarding of Area Heads and Ensure Their Performance, Attrition Management

• Hire and build a team of quality Area Heads to manage high-potential BCs/BFs/Agents

• Provide training for upskilling manpower and resolve state-level issues

• Support marketing campaigns, displays, and roadshows

• Constant Liaisoning and Managing Cross-Functional Channels Within and Outside the Bank

• Collaborate with product groups to maximize productivity and growth

• Coordinate with RBB, Assets, ME, IBIG, HDFC Securities, and marketing teams for seamless delivery.

Education:

Preferably a PGDM/MBA.

Certifications:

Sales and Influencing Skills, Banking Product & Process Knowledge, Regulatory Knowledge.





Key Competencies

Leadership, Planning and Organizing, Communication, People Training, Problem Solving.

Major Stakeholders

RBB Vertical, ABCP E-Governance Channel, BF/BCs, Operations, Asset Teams, ME Teams, HDFC Securities, IBIG Teams, Credit Card Team, Product Team.

Job Responsibilities Actionable

· TEAM & CHANNEL

MANAGEMENT · Manage the assigned state for the ABCP Banking Channel , · Job includes management of ABCP Vertical in that Territory along with Banking Channel State teams of officials appointed by Corporate Partners/BCs like CSC/BLS/IPPB/FIA/StoreKing etc. · Increase business, market share, and cross sell of the bank products through tracking of Territory Heads/Area Heads who in turn manage the ABCP BO / BF/Agents/KPs. · To increase profitability of ABCP Banking Channel for the State.

· MEET ASSIGNED BUSINESS

DELIVERY TARGETS · Meet assigned targets of Liabilities, assets and all other products · Ensure meeting delivery and Productivity targets of Area Heads · Meet Productivity norms for BF’s and BC’s · Meet Quality parameters in business sourced · Plan State level business Growth Plans and meet them · Meet State Level plans · Ensure the overall ABCP Portfolio across products (LTD) grows on month on month basis

· UPKEEP, MAINTAINENCE OF

HUMAN HYGIENE

PARAMETERS IN A

ALLOCATED TEAM,

THROUGH TRAININGS,

MEETINGS & PROBLEM

SOLVING · Conducting regular meeting with State officials of corporate partners/BCs like CSC, BLS, IPPB, FIA, Store King etc. for on boarding, trainings & engagements of VLE’s/Agents. · Ensuring imparting constant trainings for various products and processes including new product launches to ABCP Team, agents & representatives of Corporate Partners/BCs. · Ensuring correct mapping of BC’s/BF’s/Agents & KPs with branches Territory Heads and Area Heads.

· Give upward feedback on business related improvements and product/ process improvements.

· IDENTIFICATION ,

ONBOARDING OF) AREA





HEADS AND ENSURE THEIR

PERFORMANCE, ATTRITION

MANAGEMENT · Identification/Hiring/Team building of quality Area Heads to ensure that each resource managed by him, have got high potential BC’s/ BF/Agents/KPs etc to ensure business deliveries across parameters. · Ensure constant training for up skilling available manpower · Ensure to resolve state level issues/ or geography related issues so as to ensure smooth flow of business · Assistance in terms of Marketing campaigns , Display , Banners , Marketing Kits , road shows etc .

· CONSTANT LIASIONING AND

MANAGING CROSS

FUNCTIONAL CHANNELS

WITHIN AND OUTSIDE THE

BANK · Working with all product groups to ensure maximum productivity and product level growth · Ensure constant liasioning with RBB, Assets, ME, IBIG, HDFC Securities teams for business growth. · Constant liasioning with marketing teams for various marketing initiatives being seamlessly delivered in the specified territory · Constant liasioning with ABCP e-governace team for continuous growth

· TERRITORY HEADS/AREA HEADS

PERFORMANCE EVALUATION · Monthly performance evaluation of team · Prepare & monitoring of Territory Head/Area Head wise Performance Improvement Plans and ensure execution. · Mentor and guide non performing resources & BF/BC/Agents/KPs - by providing them a road map for turnaround. · Ensure complete support to Territory Heads/Area Heads for achieving business objectives

Educational Qualifications Key Skills

· Graduation: /Post-Graduation:

· Preferably a PGDM/ MBA · Sales and Influencing Skills · Banking Product & Process Knowledge · Regulatory Knowledge · Planning and Organizing Skills · Communication · Knowledge of Competition & Current trends in financial Industry. · Has to be exceptionally positive in leading large sales teams and have direct selling as well as Channel management capabilities · Preferably to have handled financial sales either Banking of Liability/ Asset Products · Should typically have abilities to Bridge Execution/ Product offerings and Problem solving not only himself but through the way he assimilates and amalgamates distinct channels · People training skills have to be a core competence-This is a necessity · Preferably should have managed off Role/ Non Employee/ Agency/ DSA / any one of the given

📌 ABCP-State Head (Jaipur)
🏢 HDFC Bank
📍 Jaipur