Job Title

ABCP - State Head

Business Unit

Alternate Banking Channel & Partnerships

Reporting To

ABCP - Zonal Head

Job Function and Role Type

Sales, Supervisory, High Travel Required

Version No

2.0

Job Purpose

Manage a team of 5-6 Territory/Area Heads and indirectly oversee 2000+ resources across districts to achieve sales budgets, activation norms, and productivity benchmarks. Drive business growth through onboarding, training, and activation of manpower while expanding the reach of ABCP E-governance.

Key Responsibilities

Territory Heads/area Heads Performance Evaluation

Conduct monthly performance evaluations of the team

- Prepare and monitor Territory/Area Head-wise improvement plans and ensure execution
- Mentor non-performing resources and provide turnaround roadmaps
- Team &
- Channel Management
- Manage the ABCP Banking Channel and state teams appointed by corporate partners
- Increase business, market share, and cross-sell bank products through Territory/Area Heads
- Enhance profitability of the ABCP Banking Channel for the state
- Meet Assigned Business Delivery Targets
- Achieve targets for liabilities, assets, and other products
- Ensure productivity norms for BF/BCs and quality parameters in sourced business
- Plan and execute state-level business growth plans
- Upkeep, Maintenance of Human Hygiene Parameters in Allocated Team
- Conduct regular meetings with corporate partners for onboarding, training, and engagement
- Provide continuous training on products and processes to ABCP teams and agents
- Ensure correct mapping of BCs/BFs/Agents with branches and Territory/Area Heads
- Identification, Onboarding of Area Heads and Ensure Their Performance, Attrition Management
- Hire and build a team of quality Area Heads to manage high-potential BCs/BFs/Agents
- Provide training for upskilling manpower and resolve state-level issues
- Support marketing campaigns, displays, and roadshows
- Constant Liaisoning and Managing Cross-Functional Channels Within and Outside the Bank
- Collaborate with product groups to maximize productivity and growth
- Coordinate with RBB, Assets, ME, IBIG, HDFC Securities, and marketing teams for seamless delivery.

Education:

Preferably a PGDM/MBA.

Certifications:

Sales and Influencing Skills, Banking Product & Process Knowledge, Regulatory Knowledge.

Key Competencies

Leadership, Planning and Organizing, Communication, People Training, Problem Solving.

Major Stakeholders

RBB Vertical, ABCP E-Governance Channel, BF/BCs, Operations, Asset Teams, ME Teams, HDFC Securities, IBIG Teams, Credit Card Team, Product Team.

Skills

Job Responsibilities Actionable

- TEAM & CHANNEL





MANAGEMENT · Manage the assigned state for the ABCP Banking Channel , · Job includes management of ABCP Vertical in that Territory along with Banking Channel State teams of officials appointed by Corporate Partners/BCs like CSC/BLS/IPPB/FIA/StoreKing etc. · Increase business, market share, and cross sell of the bank products through tracking of Territory Heads/Area Heads who in turn manage the ABCP BO / BF/Agents/KPs. · To increase profitability of ABCP Banking Channel for the State.
- MEET ASSIGNED BUSINESS

DELIVERY TARGETS · Meet assigned targets of Liabilities, assets and all other products · Ensure meeting delivery and Productivity targets of Area Heads · Meet Productivity norms for BF’s and BC’s · Meet Quality parameters in business sourced · Plan State level business Growth Plans and meet them · Meet State Level plans · Ensure the overall ABCP Portfolio across products (LTD) grows on month on month basis
- UPKEEP, MAINTAINENCE OF

HUMAN HYGIENE

PARAMETERS IN A

ALLOCATED TEAM,

THROUGH TRAININGS,

MEETINGS & PROBLEM

SOLVING · Conducting regular meeting with State officials of corporate partners/BCs like CSC, BLS, IPPB, FIA, Store King etc. for on boarding, trainings & engagements of VLE’s/Agents. · Ensuring imparting constant trainings for various products and processes including recent product launches to ABCP Team, agents & representatives of Corporate Partners/BCs. · Ensuring correct mapping of BC’s/BF’s/Agents & KPs with branches Territory Heads and Area Heads.

- Give upward feedback on business related improvements and product/ process improvements.
- IDENTIFICATION ,

ONBOARDING OF) AREA

HEADS AND ENSURE THEIR

PERFORMANCE, ATTRITION

MANAGEMENT · Identification/Hiring/Team building of quality Area Heads to ensure that each resource managed by him, have got high potential BC’s/ BF/Agents/KPs etc to ensure business deliveries across parameters. · Ensure constant training for up skilling available manpower · Ensure to resolve state level issues/ or geography related issues so as to ensure smooth flow of business · Assistance in terms of Marketing campaigns , Display , Banners , Marketing Kits , road shows etc .

- CONSTANT LIASIONING AND

MANAGING CROSS

FUNCTIONAL CHANNELS

WITHIN AND OUTSIDE THE





BANK · Working with all product groups to ensure maximum productivity and product level growth · Ensure constant liasioning with RBB, Assets, ME, IBIG, HDFC Securities teams for business growth. · Constant liasioning with marketing teams for various marketing initiatives being seamlessly delivered in the specified territory · Constant liasioning with ABCP e-governace team for continuous growth
- TERRITORY HEADS/AREA HEADS

PERFORMANCE EVALUATION · Monthly performance evaluation of team · Prepare & monitoring of Territory Head/Area Head wise Performance Improvement Plans and ensure execution. · Mentor and guide non performing resources & BF/BC/Agents/KPs - by providing them a road map for turnaround. · Ensure complete support to Territory Heads/Area Heads for achieving business objectives

Educational Qualifications Key Skills

- Graduation: /Post-Graduation:

· Preferably a PGDM/ MBA · Sales and Influencing Skills · Banking Product & Process Knowledge · Regulatory Knowledge · Planning and Organizing Skills · Communication · Knowledge of Competition & Current trends in financial Industry. · Has to be exceptionally good in leading large sales teams and have direct selling as well as Channel management capabilities · Preferably to have handled financial sales either Banking of Liability/ Asset Products · Should typically have abilities to Bridge Execution/ Product offerings and Problem solving not only himself but through the way he assimilates and amalgamates distinct channels · People training skills have to be a core competence-This is a necessity · Preferably should have managed off Role/ Non Employee/ Agency/ DSA / any one of the given

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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📌 ABCP-State Head (Jaipur)
🏢 HDFC Bank
📍 Jaipur