Performance Marketing Manager – B2B Demand Generation

Department : Marketing Location : Mumbai

Experience : 4–7 years | Full-time

Reporting : Sales Head

About Team Nest

Team Nest is a comprehensive HRMS and workforce management platform serving 450+ clients across 30+ industry verticals in 9 countries. The platform helps organizations simplify and automate HR and workforce operations. Following the launch of Team Nest 2.0, our platform has evolved into a more comprehensive workforce management solution, extending beyond traditional HRMS capabilities. Team Nest 2.0 now offers an integrated platform to manage the entire ecosystem of Employees, Vendors and Visitors, enabling organizations to streamline workforce operations, strengthen vendor management and simplify visitor management through a unified digital platform.

Role Overview

Team Nest is seeking a result-oriented Digital Marketing Lead with strong expertise in B2B digital marketing, demand generation, paid advertising, SEO and Answer Engine Optimization (AEO). The role will own the planning, execution, tracking and optimization of digital initiatives that generate qualified leads, product demo bookings, sales pipeline and customer acquisition. The ideal candidate combines hands-on channel expertise with analytical thinking and a clear understanding of B2B SaaS sales cycles.

Key Responsibilities1. Performance Marketing & Campaign Management

· Plan, execute and optimize paid campaigns across Google Ads, Linked In Ads, Meta Ads and other relevant channels.

· Develop campaign strategies aligned with Team Nest's business, product and growth objectives.

· Manage campaign budgets, audience targeting, bidding, creatives and ongoing optimization.

· Monitor campaign performance and identify opportunities to improve efficiency and outcomes.

2. B2B Demand Generation & Lead Acquisition

· Generate qualified leads among HR Heads, CHROs, CFOs, CEOs, business owners and other relevant decision-makers.

· Build campaigns for HRMS, payroll automation and Team Nest product capabilities.

· Drive qualified inquiries, product demo bookings and sales opportunities not just traffic or engagement.

· Work with Sales to define lead quality, follow-up processes and conversion feedback loops.

· Improve cost per qualified lead and lead-to-demo conversion.

3. Analytics, Tracking & Optimization

· Track and analyze CPC, CTR, CPL, cost per qualified lead, conversion rate, CAC, ROAS and pipeline contribution.

· Set up and maintain campaign tracking, UTM parameters,



conversion events and attribution in coordination with relevant teams.

· Conduct A/B testing of ad copy, creative, audiences, offers and landing pages.

· Prepare clear weekly/monthly performance reports with insights, actions and recommendations.

4. SEO, AEO & Organic Growth

· Own the SEO and AEO strategy to improve Team Nest's visibility across search engines and AI-powered answer platforms.

· Conduct keyword, search-intent and competitor research; identify opportunities to improve organic discovery and qualified inbound traffic.

· Drive technical SEO, on-page SEO, website structure, metadata, internal linking and page-performance improvements in coordination with the website and development teams.

· Plan and optimize high-quality website pages, blogs, solution pages, FAQs and other content to improve search rankings and answer-engine visibility.

· Monitor organic performance, keyword visibility, website traffic, engagement and conversions; recommend actions based on insights.

5. Landing Pages & Conversion Rate Optimization

· Coordinate with design, product and development teams to create and optimize campaign landing pages.

· Improve lead capture forms, demo request journeys and conversion funnels.

· Ensure campaign messaging and landing page content are relevant to target audiences and product value propositions.

6. CRM, Pipedrive & Sales Alignment

· Coordinate with CRM and marketing automation stakeholders to track leads across the funnel.

· Support lead nurturing, remarketing and retargeting initiatives.

· Monitor lead progression from inquiry to demo, proposal and customer acquisition with Sales.

· Use sales feedback and CRM data to improve targeting and campaign quality.

7. Team Nest Product Marketing

· Plan digital campaigns for Team Nest feature releases and product-led demand generation.

· Promote relevant capabilities such as Payroll, LMS, PMS, Recruitment, Employee Self-Service, Nester AI and other HRMS modules, Vendor Management

· Work with internal stakeholders to translate product features into compelling campaign messages and offers.

Required Skills & Qualifications

· Bachelor's degree in Marketing, Business Administration,



Digital Marketing or a related field.

· 4–7 years of hands-on performance marketing experience; B2B SaaS, HR Tech, IT or enterprise software experience preferred.

· Practical experience managing Google Ads, Linked In Ads and Meta Ads campaigns.

· Strong understanding of B2B lead generation, demand generation and customer acquisition.

· Working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking and campaign attribution.

· Experience with CRM platforms and/or marketing automation tools.

· Strong analytical, reporting, communication and stakeholder management skills.

· Ability to manage budgets, prioritize campaigns and work collaboratively with Sales, Marketing, Product and Design.

Preferred Experience

· Experience marketing HRMS, payroll software, SaaS or enterprise technology products.

· Experience generating leads for considered/high-value B2B solutions and navigating longer sales cycles.

· Familiarity with Pipedrive CRM.

· Exposure to SEO, email marketing, remarketing, landing page optimization and content-led demand generation.

· Ability to share campaign case studies with outcomes, budget ranges and metrics.

Key Performance Indicators (KPIs)

Performance will be assessed against agreed campaign goals and business priorities. Indicative KPIs include:

· Qualified leads generated and cost per qualified lead.

· Product demos booked and lead-to-demo conversion rate.

· Demo attendance and sales-qualified prospect contribution.

· Lead-to-customer conversion and customer acquisition cost (CAC).

· Marketing-generated sales pipeline and attributable revenue, where tracking is available.

· ROAS, campaign efficiency and budget utilization.

· Accuracy, timeliness and actionable quality of performance reporting.

Personal Attributes

· Commercially minded, data-driven and outcome-focused.

· Proactive, curious and comfortable testing new approaches.

· Strong ownership, accountability and attention to detail.

· Able to work in a fast-paced, technology-driven environment.

· Focused on meaningful business outcomes rather than vanity metrics.

Candidate Application

Candidates should share their resume and a brief summary of relevant digital campaigns, including paid platforms managed, advertising budget range, SEO/AEO initiatives, lead-generation results, conversion metrics and business outcomes. Candidates may also provide portfolio links or campaign case studies, with confidential information appropriately removed.

📌 Digital Marketing Lead –B Demand Generation (India)
🏢 Lexlegis AI
📍 India