About Fusionari

Fusionari is a jewellery startup specialising in sterling silver and gemstone jewellery that blends traditional Indian craftsmanship with contemporary design. With over 50 years of experience in India’s handicrafts and jewellery industry, we have built this brand on the belief that inherited beauty should be reimagined and cherished by every generation. We want to make Indian craftsmanship relevant to modern lifestyles, while creating timeless jewellery.

This role is perfect for you if

You are a creative and driven individual who is passionate about brands (especially fashion and jewellery brands), and possesses business knowledge.

You are very keen to learn as this role gives you the opportunity to handle 360-degree marketing along with campaigns from ideation to launch stage.

The idea of working directly with the founders and understanding how a startup works excites you.

Location: Noida, Uttar Pradesh

Employment Type: Full-time

Work Mode: In office preferred but flexible for the right candidate

Your Day-to-Day Responsibilities:

Performance Marketing & Meta Advertising

- Plan, execute and optimise paid advertising campaigns across Meta Business Suite (Facebook and Instagram).
- Manage advertising budgets, audience targeting, retargeting and campaign optimisation.
- Analyse key performance metrics, including ROAS, CAC, CTR, CPC and conversion rates.
- Continuously experiment with creatives, audiences, campaign structures and landing pages.

Social Media Marketing

- Develop and manage the overall social media strategy across Instagram, Facebook, Pinterest and other relevant platforms.
- Plan and create content, campaigns, reels, stories and brand communication.
- Develop engaging content that communicate the brand's identity, craftsmanship and product value.
- Identify influencer collaborations, brand partnerships and UGC opportunities.

Brand Strategy & Marketing

- Maintain consistency in brand voice, messaging and visual identity across all platforms.




- Develop integrated marketing campaigns for festive seasons, product launches and special collections.
- Identify opportunities to improve brand awareness, customer engagement and market positioning.
- Understand consumer behaviour, market trends and competitor strategies.

SEO & Organic Growth

- Develop and implement an SEO strategy to improve organic visibility and website traffic.
- Improve organic search rankings through content strategy, internal linking and backlink building.
- Work on Google Search Console, Google Analytics and other SEO tools.
- Identify opportunities to improve website discoverability and organic conversions.

Website & E-commerce Growth

- Take ownership of the website's marketing performance and customer journey.
- Work closely with the website and e-commerce team to improve homepage merchandising, product discovery, landing pages and conversion rates.
- Ideate strategies to improve average order value (AOV), repeat purchases and customer retention.

Qualifications Preferred:

- Relevant experience in marketing, digital growth or brand management. (Preferably in jewellery or fashion-related industry)
- Hands-on experience with Meta Ads, Social Media Marketing and SEO.
- Understanding of D2C and e-commerce business models, preferably Shopify.
- Strong understanding of content creation, content marketing and brand building.
- Experience with Google Analytics 4, Google Search Console and marketing analytics.
- A combination of creative thinking, analytical ability and execution skills.
- Ability to independently manage projects, take ownership and drive results.

Interested?

Apply via LinkedIn or send your CV along with a brief introduction highlighting your relevant experience and examples of campaigns or brands you've worked on to [email protected]

Subject: Application for Marketing & Growth Manager | Your Name

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📌 Marketing & Growth Manager (Noida)
🏢 Fusionari
📍 Noida