About Adverio

Adverio is an Amazon marketplace advisory and execution agency, founded in 2014. We help mid-seven to nine-figure brands grow across advertising, SEO, conversion rate optimization (CRO), content, and business intelligence. We run on clear ownership, tight systems, and one simple rule: every content change needs a conversion rationale and a way to measure it.

What This Role Is

You will own conversion outcomes driven by content and CRO across assigned client accounts. That includes product detail page (PDP) content, images, A+ Content, and how well each listing is understood and recommended by Amazon’s AI shopping tools, Alexa for Shopping (Rufus) and COSMO.

This is a leadership seat built around revenue logic. You set the standards, direct the copywriters and designers, decide which listings get worked on first, and show the results. You report to the Head of Client Services.

What You Will Do

- Own AACR (our AI readiness score for listings) and Listing Quality Score across assigned accounts, and raise both on priority listings
- Close AI readiness gaps on the PDP: shopper questions, product attributes, variation logic, and A+ Content that AI can read
- Work with the Catalog team each month to rank listings by revenue impact, then publish a clear list of listings to work on, with the reason and expected impact for each
- Build and run a 90-day content and CRO plan per account from that list
- Write a documented hypothesis for every major change and test it with Manage Your Experiments or controlled before-and-after comparisons
- Track and report tangible results for the department: conversion rate, sessions, units, revenue,



and AACR movement, with the effect of content separated from price, ads, and seasonality
- Improve department processes by deploying the latest AI tools and workflows, and measure the gains in turnaround time and output per person
- Directly manage copywriters and designers with clear briefs, quality reviews, and monthly 1:1s
- Design and maintain the conversion logic behind our SOPs, CRO audits, and internal tools
- Track Amazon platform updates (Rufus, COSMO, content and image rules) and act before they affect client accounts
- Find compliant alternatives when content is rejected
- Lead CRO conversations with clients, explaining the reasoning behind each decision
- Plan and track all work through GMAP in Basecamp
- Deliver the monthly CRO and Content Report by the 7th of every month

Scope of the Role

- You direct creative work and the team produces it
- Your focus is content and conversion, while PPC and Ads strategy sits with our Ads team
- Sales and renewals sit with our Sales team
- You treat a platform rejection as a constraint to solve
- You make routine content and CRO decisions independently and escalate only when needed

If you own outcomes, build systems that outlast your personal involvement, and enjoy proving results with data,



this role is built for you.

What We Are Looking For

- 5+ years in Amazon listing optimization, ecommerce content, or CRO, with at least 2 years leading writers, designers, or both
- Robust CRO and Amazon PDP expertise, backed by measured conversion improvements you can explain
- Working knowledge of Rufus, COSMO, and Amazon content, image, and A+ policies
- Hands-on experience with Seller Central, Brand Analytics, Manage Your Experiments, and tools like Helium 10, Jungle Scout, Soldscope
- Daily use of generative AI tools in content workflows, with clear quality checks
- Creative direction ability for images, infographics, A+ Content, and video
- People leadership: you develop your team, not just direct it
- Clear written and spoken English for US clients and leadership
- High ownership and persistence

How Success Is Measured

- Conversion rate and revenue improve on prioritized listings, with documented hypotheses and measurable results
- AACR and Listing Quality Score rise across assigned accounts every quarter
- A revenue-ranked priority list is agreed with the Catalog team every month
- Delivery time per listing falls as AI workflows are adopted, with quality held or improved
- Platform changes are adopted before they cause client problems
- The Content and CRO department runs on SOPs without leadership involvement
- Clients understand the strategy behind every content decision
- The monthly CRO and Content Report is delivered on time, every time

Working Hours

Remote. You will be online and available until 3 PM US Eastern time on weekdays.

📌 Head of Amazon Content & CRO (India)
🏢 Adverio - Growth Optimizers
📍 India