: Freelance Faculty for Digital Marketing and Business Analytics – MCA Program

Position: Freelance Faculty (Part-Time / Hourly Basis)

Location: Mira Road, Thane

About the Role

We are seeking an experienced and dynamic freelance faculty member to teach Digital Marketing and Business Analytics under the MCA Program.

The role involves delivering engaging lectures, discussing real-world marketing campaigns, and helping students understand digital marketing strategies, analytics tools, social media platforms, and emerging marketing technologies.

Subjects to be Taught

· Digital Marketing and Business Analytics The subject covers:

Ø Fundamentals of Digital Marketing and Digital Marketing Strategy

Ø Display Advertising, Search Engine Advertising and SEO

Ø Social Media Marketing across Facebook, LinkedIn, Instagram, X (Twitter) and YouTube

Ø Mobile Marketing and Digital Campaign Management

Ø Web Analytics, Marketing Metrics and Multi-Channel Attribution

Ø Digital Marketing Tools and Performance Reporting

Ø AI in Digital Marketing, Chatbots and Marketing Automation

Ø Big Data, Virtual Reality and Augmented Reality in Marketing

Key Responsibilities

· Deliver lectures, tutorials and practical/lab sessions as per the prescribed syllabus.

· Develop teaching material, assignments, assessments, question papers and case studies aligned with course objectives.

· Correct answer sheets whenever required.

· Design and evaluate practical assignments, case studies, presentations, viva examinations and internal assessments.

· Provide academic support and mentoring to students.





· Ensure completion of theory and practical syllabus within the semester timeline.

· Collaborate with the program team to improve pedagogy and curriculum delivery.

· Explain digital marketing concepts through practical examples, industry campaigns and current business applications.

· Guide students in understanding digital marketing tools, campaign performance, web analytics and data-driven marketing decisions.

Qualifications

· MCA (Master of Computer Applications) is mandatory.

· Strong understanding of digital marketing concepts, digital advertising, SEO, social media marketing, web analytics and marketing technologies.

· Hands-on knowledge of digital marketing platforms and analytics tools, such as Google Analytics, Google Ads, Meta Ads Manager and SEO tools, is preferred.

· Knowledge of AI applications in marketing, chatbots, marketing automation and data-driven marketing will be an added advantage.

· Relevant certifications in digital marketing, Google Analytics, Google Ads or social media marketing will be an added advantage.

Experience

· Minimum 2–3 years of teaching or industry experience in Digital Marketing, Digital Analytics, Online Marketing or related domains.

· Experience in academic curriculum delivery at the UG/PG level is preferred.

· Practical experience in digital marketing campaigns, SEO, paid advertising, social media management or web analytics will be an advantage.

· Exposure to contemporary teaching tools (LMS, online learning platforms, virtual classrooms) will be an advantage.

Skills Required

· Excellent communication and presentation skills.

Industry

Higher Education

Employment Type

Part-time

📌 Faculty for Digital Marketing & Business Analytics - MCA ( Freelance) (Mira Bhayandar)
🏢 edept
📍 Mira Bhayandar