- Assume and live the OP Culture. Creation of "kindred spirits"
- Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a "Do it now" person by influential contacts, brilliant knowledge and leverage of all brand properties.
- Live and breathe the nightlife environment.
- Engage key consumers through creative activation that differentiates from otherdrinks.
- Take responsibility for personal development and development as a Musketeer.
- 2. Communication
- On premise Know-how and culture transfer to our customers.
- Permanent teamwork with other Musketeers and communication with his Area Manager.
- Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that
- results in business building initiatives.
- 3. Event Activation
- Ensure availability and premium High 5 execution around 3rd party and events.
- Negotiate and execute, pro-actively searching for opportunities to implement creative
- elements that drive brand image and to offset money.
- Attendance on key 3rd party and events.
- Organize incentives for customers under previous authorization of his superior. Searching
- the profitability of all invitations.
- 4. Territory Management
- Grow & protect On Premise accounts in the related region. Permanent analysis of the
- territory and account specific business to find opportunities and to drive distribution.
- Correct positioning of the brand and the product portfolio in the territory.
- Identification, care and continuously development of local and regional On Premise
- accounts by a proper Route Planning.
- Set volume goals with each account that includes execution against KPI's. Review business volume and all business building initiatives permanently.
- Drive cooperation with the local Distributor's Sales Force in order to reach an adequate numeric distribution.
- Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
- 5. Administration
- Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS ...).
- Negotiate and implement commercial partnership agreements. Offset funds from financial
- contribution to added value.
- Fulfilment of report deadlines.
- Management of the local On Premise Budget. Bottom-up planning and tracking of all marketing tools.
- 6. Market research
- Observation and reports of competitor activities.
- Active search of new opportunities for the Business in the region.
- Identification of EPC outlets.
- 7. On Premise Marketing
- Putting the On Premise marketing strategy into practice.
- Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth.
- Ensure that all marketing tools are staged in the right accounts according to international
- On Premise guidelines.
- Engage and differentiate the brand through innovative support following the On Premise
- vision of bringing added value to our customers.
- 8. Key Priorities
- Securing the fulfilling of all International and national On Premise guidelines and the execution
- standards to reach a vertical growth in their customers. Continuously tracking of results
- accordingly.
- High 5 Execution
- 1. Perfect Serve: Ensure a cold can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
- 2. Perfect Visibility: Stages perfect visibility in order to optimize sales.
- 3. Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
- 4. Right Price: Encourage the optimum price for products in all managed accounts as per international guidelines.
- 5. Menu placements: Ensures products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.
📌 Musketeer (India)
🏢 Acme Services Private
📍 India
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