Responsible for developing and executing JewelChic's branding and marketing strategies to strengthen brand identity, market positioning and customer engagement. Managing marketing campaigns, promotional activities, brand communication, creative development and advertising initiatives across online and offline platforms. Coordinating with external branding agencies, advertising partners, designers and internal teams to ensure timely execution and quality of deliverables.
Conducting market and competitor research, identifying recent marketing prospects, managing marketing budgets and monitoring campaign performance to enhance brand visibility, customer reach and overall business growth.