Roles and Responsibilities
Develop and implement effective CRM strategies to drive business growth and customer retention.
Manage and maintain CRM software, ensuring data accuracy, integrity, and compliance with industry standards.
Analyze sales performance using 4QT methodology to identify trends, prospects, and areas for improvement.
Collaborate with cross-functional teams to develop targeted marketing campaigns that align with company goals.
Provide training and support to staff on CRM best practices, ensuring adoption of current processes.

Key Responsibilities
CRM Operations Management
Handle complete CRM operations from booking to possession.
Manage customer database, documentation, and records systematically.
Ensure timely issuance of demand letters, receipts, allotment letters, agreements, etc.
Oversee collections follow-ups and payment tracking in coordination with Accounts.
Customer Lifecycle

Management
Manage customer engagement from inquiry stage to handover.
Address and resolve customer queries, complaints, and escalations effectively.
Maintain high customer satisfaction levels.




Conduct regular customer feedback analysis and reporting.
Coordination & Cross-Functional Collaboration
Coordinate with Sales, Accounts, Legal, Projects, and other HODs for smooth execution.
Ensure proper communication between departments for documentation and possession.
Align CRM processes with company policies and project timelines.
Collections & Documentation
Monitor payment schedules and follow-up for outstanding dues.
Coordinate with finance for reconciliation and reporting.
Ensure proper documentation of agreements, addendums, and compliance papers.
Reporting & MIS
Prepare CRM MIS reports for management.
Track collection status, aging reports, inventory updates, and customer status.
Maintain CRM software/ERP system updates accurately.
Team Management
Lead and supervise the CRM team.
Train and develop team members on processes and customer handling.
Ensure performance monitoring and target achievement.

📌 Crm Manager Ghaziabad
🏢 SRSD INFRASTRUCTURE VENTURE
📍 Ghaziabad