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ROLE OVERVIEW

As a DM for Creative Partnership, you will identify, onboard, negotiate, and manage relationships with influencers, creators, models, and UGC talent for D2C brands. Your mission is to ensure a consistent, high-quality flow of performance-driven video content by building long-term creative partnerships.

This is a desk-heavy outreach and relationship role with a solid focus on communication and negotiation.

KEY RESPONSIBILITIES

Creator & Influencer Sourcing
Identify potential influencers, creators, and models aligned with brand positioning
Use online tools, platforms, and manual research to build talent pipelines
Evaluate creators based on audience fit, content style, and performance potential

Outreach & Negotiation
Initiate conversations via email, DMs, and calls
Negotiate rates, deliverables, timelines, and usage rights
Close partnerships efficiently while maintaining cost discipline

Relationship Management
Build long-term partnerships with high-performing creators
Maintain regular communication to ensure repeat collaborations
Grow a vetted creator network across categories

Coordination & Execution
Brief creators clearly on campaign goals and performance angles
Coordinate timelines and ensure timely content delivery




Work closely with the Creative Lead and Performance team to align content with growth experiments

IDEAL CANDIDATE PROFILE
0 – 2 years experience in sales, recruitment, vendor management, influencer marketing, or partnerships
Comfortable with tech and AI tools
Hands-on with Instagram, Google Search, and other digital platforms
Solid communication and negotiation skills
Comfortable making outbound calls and pitching
Highly proactive in outreach and follow-ups
Skilled in online research and digital tools
Organized and process-driven

PERSONALITY FIT
Confident Communicator
Extroverted & Relationship-Oriented
Persistent & Resilient
Commercial Mindset
Also: Quick executor who balances cost and quality with a bias for action.

SUCCESS IN THIS ROLE MEANS
Consistent pipeline of creators for each brand
Strong long-term creator relationships
Efficient negotiation with healthy cost control
Timely delivery of performance-ready creative assets

This role sits at the intersection of sales, talent sourcing, and brand partnerships and directly impacts creative velocity and performance outcomes. Job Types: Full-time, Permanent, Fresher

Work Location: In person

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive Creative Partnership Coimbatore
🏢 Kalaiworks
📍 Coimbatore