Key Responsibility Areas
Brand Strategy and Category Leadership - Build Busy the way a D2C brand is built: a direct relationship with the SMB owner and the accountant rather than through the channel alone
Demand Generation and Customer Acquisition - Drive predictable Current Customer Acquisition, Trial-to-Paid conversion, and Subscription/Cloud Upsell within the planned marketing budget and payback period.
First-Party Audience and Customer Lifecycle - audience development, customer communities, creator partnerships and referral programmes.
Content, Organic Discovery and Website - including SEO and AI-search visibility.
Product Marketing and Competitive Intelligence Public Relations and Marketing Communications
Channel and Ecosystem Marketing
Marketing Analytics, Budget and Commercial Accountability
Management of the marketing team, agencies and external vendors.

Desired

10 to 14 years in marketing, with both brand and performance accountability.
D2C and high-velocity growth.



A track record of building a brand, scaling digital acquisition and growing first-party communities for a high-volume SMB SaaS, FinTech, EdTech or D2C brand in India: tens of thousands of leads or trials a month, not enterprise account-based marketing.
A deep understanding of the Indian MSME world (the trader, the accountants and the CA) across Tier 1, 2 and 3 towns, with hands-on experience of vernacular content and regional creator partnerships.
Full-stack funnel operator. As comfortable with creative hooks and YouTube, Instagram and WhatsApp community engagement as with CRM attribution, conversion rates and CAC payback cohorts worked through with Sales.
AI-native marketing leader. Uses AI workflows to scale content production, video localisation, ad-creative testing and SEO without adding headcount or agency retainers.

📌 General Manager Marketing New Delhi
🏢 Busy Infotech
📍 New Delhi