We are looking for a data-driven Performance Marketing Specialist to drive customer acquisition and revenue growth across Meta and Google Ads.
The ideal candidate combines strong platform expertise with a deep understanding of D2C consumer behaviour, creative strategy, funnel performance and unit economics.
Key Responsibilities
Own day-to-day execution and optimization of Meta & Google Ads campaigns.
Manage PMax, Search, Shopping, Demand Gen, Meta Sales and Retargeting campaigns.
Drive growth across ROAS, CAC, revenue and current customer acquisition.
Develop full-funnel paid media strategies across prospecting, consideration and conversion.
Lead structured creative, audience, messaging and campaign testing.
Partner with creative and brand teams to develop high-performing, insight-led creatives.
Analyse campaign and customer data to identify growth prospects and improve efficiency.
Manage budgets and scale campaigns while maintaining healthy unit economics.
Build weekly performance reports and translate data into transparent business recommendations.
What We're Looking For
2–3+ years of hands-on experience in Performance Marketing.
Strong expertise in Meta Ads and Google Ads.
Experience working with D2C / E-commerce brands; Beauty, Skincare or Personal Care experience preferred.
Strong understanding of ROAS, CAC, CPA, LTV, AOV and conversion funnels.
Strong analytical skills with proficiency in Excel / Google Sheets.
Experience with GA4, Google Merchant Center and conversion tracking is a plus.
📌 Performance Marketing Associate Hyderabad (India)
🏢 Doveriye
📍 India
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