The Senior Digital Marketing Executive will design, execute, and optimize multi-channel digital marketing campaigns to drive brand awareness, traffic, lead generation, and conversions. Unlike mid-level execution roles, this position takes end-to-end ownership of campaigns, analyzes complex data sets, refines ROI, and helps mentor junior executives. Solid English Communication skill with overseas client is required.

Key Responsibilities
Strategy &
Planning:

Craft and execute comprehensive, multi-channel digital strategies (SEO, SEM, Paid Social, Email, Content) aligned with company growth goals.
Paid Advertising (PPC / Performance Marketing): Plan, launch, and optimize high-converting paid campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn. Manage ad spend budgets efficiently.
SEO &
Content Optimization:

Oversee on-page and off-page SEO efforts, keyword strategies, technical audits, and high-value content briefs.
Analytics &
Reporting:

Track, measure, and report on key performance indicators (KPIs)



and ROI using tools like Google Analytics, Google Search Console, and tag managers.
Mentorship &
Collaboration:

Provide guidance and operational support to junior team members, while coordinating closely with content creators, UI/UX designers, and sales teams.

Required Qualifications &
Skills
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 3+ years of proven hands-on digital marketing experience, ideally with a track record of scaling performance campaigns.
Technical Proficiency:
Search &
Social Ad Managers (Google Ads, Meta Ads Manager)
Web Analytics &
SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, or HubSpot)
Content Management Systems
Conversion tracking, pixel installation, and event setup

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive Kolkata
🏢 Prasarnet
📍 Kolkata