Experience: 6+ Years
Location: Pune / Mumbai/ Chandigarh
Role Summary
We are seeking an experienced Senior Performance Analytics Specialist with robust expertise in SQL, Excel, and Data Analysis to support business performance measurement, customer acquisition analytics, campaign analysis, and strategic decision-making. The role involves transforming complex data into actionable insights, identifying growth opportunities, and providing data-driven recommendations to stakeholders.
Key Responsibilities
Analyze large datasets to identify trends, performance drivers, risks, and business opportunities.
Perform customer acquisition, marketing, offer, and placement performance analysis.
Conduct deep-dive investigations, root cause analysis, and impact assessments.
Evaluate business initiatives and identify opportunities for optimization and investment prioritization.
Develop recurring and ad-hoc reports, dashboards, and KPI tracking solutions.
Present analytical findings and strategic recommendations to business stakeholders.
Ensure data quality, validation, and consistency across reports and analyses.
Partner with forecasting, analytics, and business teams to support planning and decision-making.
Required Skills
Robust hands-on experience in SQL for data extraction,
transformation, and analysis.
Advanced proficiency in Microsoft Excel (Pivot Tables, Lookups, Advanced Formulas, Data Analysis).
Solid experience in:
Performance Analytics
Business & Customer Insights
Trend Analysis
Root Cause Analysis
KPI Measurement & Reporting
Campaign Performance Analysis
Customer Acquisition Analysis
Offer Effectiveness Analysis
Data Validation & Quality Assurance
Stakeholder Presentation & Storytelling
Ability to translate analytical findings into actionable business recommendations.
Good to Have
Tableau dashboard development and data visualization.
Python for analytics, automation, and advanced data processing.
Experience with forecasting support and predictive analytics.
Exposure to A/B testing, customer journey analysis, and digital marketing analytics.
Preferred Experience
Experience in Banking, Financial Services, Retail, or Customer Acquisition Analytics domains.
Qualifications
Bachelor's or Master's degree in Computer Science, Engineering, Statistics, Mathematics, Analytics, or related field.
Primary Skills: SQL, Excel, Data Analysis, Adobe Analytics Preferred Skills: Tableau, Python
📌 Senior Specialist Performance Analytics Mumbai
🏢 eClerx
📍 Mumbai