About the Role

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize marketing campaigns across digital channels. The ideal candidate has hands-on experience with SEO, paid advertising, social media, content marketing, and analytics, and can translate data into actionable strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities
Plan, execute, and manage digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn Ads, email, SEO, social media)
Develop and manage content calendars for social media, blogs, and email marketing
Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings
Monitor, analyze, and report on campaign performance (CTR, CPC, ROAS, conversions) using tools like Google Analytics, Search Console, and ad platform dashboards
Manage and optimize paid ad budgets to maximize ROI
Collaborate with design/content teams to create engaging ad creatives, landing pages, and marketing collateral
Run A/B tests on ads, landing pages, and email campaigns to improve performance




Manage email marketing campaigns, including list segmentation, automation, and performance tracking
Stay updated on digital marketing trends, platform algorithm changes, and emerging tools
Track competitor activity and market trends to identify growth prospects

Required Skills

Core Marketing Skills:
SEO (on-page, off-page, technical)
Paid Advertising (Google Ads, Meta/Facebook Ads, LinkedIn Ads)
Social Media Marketing & Management
Content Marketing & Copywriting
Email Marketing & Automation

Tools:
Google Analytics / GA4
Google Search Console
Google Ads / Meta Ads Manager
Email tools (Mailchimp, HubSpot, or similar)
SEO tools (SEMrush, Ahrefs, Ubersuggest)
Canva / basic design tools

Other Skills:
Solid analytical and data interpretation skills
Creative thinking with attention to detail
Ability to manage multiple campaigns/deadlines simultaneously

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Kozhikode
🏢 Lithos Technosoft
📍 Kozhikode