Assistant Brand Manager – Content

Location: Mumbai
Experience: 3–5 Years
Industry: Beauty / Personal Care / D2C

Job Description

We are looking for a creative and strategic Assistant Brand Manager – Content to drive content strategy, brand storytelling and creative execution for a growing consumer personal-care brand.

The ideal candidate should have hands-on experience developing content strategies, managing content calendars, translating brand objectives into compelling communication and collaborating with creative teams to deliver impactful campaigns.

Key Responsibilities
Develop and execute content strategies aligned with brand positioning and marketing objectives.
Own content calendars and oversee end-to-end content planning and execution across digital and social platforms.
Create explicit creative briefs and guide designers, copywriters, agencies and content creators.
Drive brand storytelling, campaign concepts, product launches and audience engagement initiatives.
Identify emerging trends, consumer insights and relevant cultural conversations to develop engaging content.
Collaborate with social media,



influencer marketing and other cross-functional teams.
Monitor content performance, analyse key metrics and optimise communication based on insights.
Ensure consistency in brand voice, messaging and visual identity across platforms.

Requirements
3–5 years of experience in content marketing, brand marketing or creative strategy.
Bachelor's degree in Marketing, Communications, Advertising, Mass Media or a related field.
Solid understanding of digital content, social media, brand storytelling and consumer behaviour.
Experience in developing content calendars, writing creative briefs and managing campaign execution.
Excellent communication, copywriting and creative thinking skills.
Prior experience with D2C, FMCG, beauty or personal-care brands will be an advantage.
Ability to balance creative thinking with data-driven decision-making.

Preferred: Candidates with a portfolio showcasing content strategies, campaigns, creative work or brand-building projects.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Assistant Brand Manager – Content Worli
🏢 canwin
📍 Worli