Job Purpose

To lead and execute end-to-end marketing activities across Karnataka, driving brand visibility, customer engagement, store footfall and business growth through effective ATL, BTL and TTL marketing initiatives, while coordinating with the Kerala marketing team to ensure brand consistency and alignment.

Key Roles & Responsibilities
Plan, develop and execute ATL, BTL and TTL marketing strategies across Karnataka.
Manage regional advertising campaigns, outdoor branding, print media, radio and digital promotions.
Drive BTL activities including store promotions, local activations, events, roadshows and promotional campaigns.
Plan and execute TTL campaigns to ensure consistent brand communication across online and offline channels.
Coordinate with the Kerala marketing team for campaign planning, creative alignment and execution.
Work closely with store operations teams to identify local marketing requirements and drive store-level promotions.




Manage marketing budgets, vendor negotiations and campaign expenditure.
Monitor campaign effectiveness, customer engagement, store footfall and marketing ROI.
Coordinate with agencies, media partners and vendors to ensure timely campaign execution.
Prepare periodic marketing activity reports and performance reviews for management.

Required Qualifications & Experience
Graduate / MBA in Marketing or related discipline.
6–10 years of experience in marketing, preferably in retail, consumer electronics or FMCG.
Solid experience in ATL, BTL and TTL campaign management.
Experience in regional marketing, vendor management and budget handling.

Pay: ₹60,000.00 - ₹80,000.00 per month

Perks:
Paid sick time
Provident Fund

Work Location: In person

📌 Senior Manager – Marketing Mangalore (India)
🏢 myG Karnataka
📍 India