ATL & BTL Marketing Execution: Implement integrated campaigns across traditional media (ATL) and direct ground activities (BTL), including outdoor displays, print assets, POSM/POP materials, and field activations.
POP & Canopy Promotional Activities: Plan, procure, and execute Point of Purchase (POP) displays, standees, poster rollouts, and ground canopy setups at key retail hubs, markets, fairs, and high-footfall promotional zones.
Product Launch Initiatives: Support end-to-end launch plans for new product lines, from initial market positioning and rollout schedules to trade communication and promotional toolkits.
Digital Team Coordination: Translate core campaign strategies into transparent creative briefs for the digital creative team, ensuring digital promotional strategies match offline brand messaging and real-time ground activities.
Gifting & Merchandising Strategies: Conceptualize and manage the sourcing, branding, and distribution of retail trade gifts, dealer schemes, consumer promos, and premium corporate gifts.
Market Trends & Field Insights: Track competitor activities across retail channels, analyze local promotional campaigns, and gather customer feedback to refine ongoing marketing strategies.




Cross-Functional Alignment: Work closely with sales, supply chain, venue managers, and external vendors to deliver POP collateral, canopy kits, event setups, and promotional gifts on schedule.

High-lighted Point
End to End Vendor Management
BTL (Below the line) planning and execution
PR Management
FROZIT outlet branding and BTL
End to End advertisement Coordination with the news channels and other platforms
Design of calendar,Diary & Merchandise with Procurement
Requirements & Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: 1–3 years of hands-on experience in brand management, trade marketing, field activations, or marketing coordination.
Core Competencies: Transparent understanding of ATL/BTL dynamics, product launch lifecycles, canopy activations, POP deployment, and promotional gift/merchandise management.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:
Commuter assistance
Versatile schedule
Provident Fund

Work Location: In person

📌 Junior Manager Marketing Cuttack
🏢 steamline specialist
📍 Cuttack