Core Responsibilities
Campaign Management: Build and launch paid ads across platforms like Google Ads, Meta (Facebook and Instagram), LinkedIn, and TikTok.
Data Analysis & Tracking: Monitor real-time metrics using tools like Google Analytics, ad manager dashboards, and conversion pixels.
Budget & ROI Optimization: Allocate ad spend to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS) while lowering the Cost Per Acquisition (CPA).
A/B Testing: Test different ad creatives, headlines, target audiences, and landing pages to see what performs best.
Cross-Functional Collaboration: Partner with copywriters, designers, and data analysts to refine campaign messaging and strategy.
Key Metrics They Track
CPA (Cost Per Acquisition): How much it costs to acquire a single paying customer or lead.
CPC (Cost Per Click): What they pay each time a user clicks on an ad.
CTR (Click-Through Rate): The percentage of people who see an ad and actually click it.
ROAS (Return on Ad Spend): The revenue generated for every dollar or rupee spent on ads.