Key Responsibilities
8–10 years of hands-on experience in digital marketing.
SEO Strategy: Lead technical SEO, on-page and off-page SEO, keyword research, content optimization, and organic traffic growth.
Google Ads & Paid Campaigns: Plan, execute, and optimize Google Ads campaigns focused on lead generation, conversions, and ROI.
Landing Page Optimization: Develop and optimize landing pages to improve conversion rates, user experience, and lead quality.
Performance Marketing: Monitor CPL, CPA, conversion rates, ROAS, and campaign performance to maximize marketing efficiency.
Analytics & Reporting: Use Google Analytics 4, Google Search Console, Google Tag Manager, and other tools to track performance and identify opportunities.
Pharma Digital Marketing: Understand pharmaceutical marketing, healthcare audiences, and applicable advertising and compliance requirements.
Team Management: Lead digital marketing activities, coordinate with content, design, and web development teams,



and drive execution.
Growth Strategy: Identify new digital channels, improve lead funnels, and implement data-driven strategies for sustainable growth.

Required Skills & Qualifications
8–10 years of hands-on experience in digital marketing.
Mandatory: Previous experience in the pharmaceutical industry.
Robust expertise in SEO and Google Ads campaign management.
Proven knowledge of landing page optimization and conversion rate optimization (CRO).
Experience in lead generation, performance marketing, and ROI optimization.
Proficiency in GA4, Google Search Console, Google Tag Manager, and SEO tools.
Robust analytical, strategic planning, and team management skills.
Ability to work from the Zirakpur office on a full time basis.

Pay: ₹80,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Seo Lead Zirakpur
🏢 Anvika Enterprises
📍 Zirakpur