Key Responsibilities:

Brand and Strategy
Define and evolve the brand positioning, voice, and visual identity for the target customer (e.g., everyday kurtas, festive, bridal, occasion wear).
Build the annual marketing calendar around key peaks: Diwali, wedding season, Eid, Navratri, Raksha Bandhan, Karva Chauth, and end-of-season sales.
Own the marketing P&L;, budget allocation, and ROI tracking.

Digital and Performance Marketing
Lead paid media (Meta, Google, YouTube), SEO, email, WhatsApp, and app/push campaigns.
Drive D2C website traffic, conversion rate, AOV, and repeat purchase.
Manage marketplace visibility and promotions (Myntra, Ajio, Nykaa Fashion, Amazon, etc.).

Retail and Omnichannel Marketing
Plan store launches, in-store promotions, visual merchandising guidelines, and local area marketing.
Drive footfall through events, influencer meets, and loyalty initiatives.
Ensure a consistent brand experience online and offline.

Content, Social and Influencer




Oversee seasonal photoshoots, lookbooks, reels, and campaign films.
Build influencer, creator, and celebrity partnerships, including regional and micro-influencers.
Manage social media, community engagement, and user-generated content.

CRM and Loyalty
Build segmentation, retention, and win-back programs using customer data.
Run the loyalty program, referral schemes, and personalized communication.

Analytics and Team Leadership
Track CAC, ROAS, LTV, footfall conversion, sell-through, and brand health metrics.
Partner with merchandising, design, and sales to align campaigns with inventory and recent collections.
Lead and mentor the in-house team and manage agencies.

Pay: ₹700,000.00 - ₹1,200,000.00 per year

Advantages:
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Work Location: In person

📌 Marketing Head Ashok Vihar
🏢 Surya Ethnic fashion India
📍 Ashok Vihar