Primary Objective
The person will be responsible to develop and deploy brand communication
Own the delivery of the brand strategy in close alignment with the business function
Brand activations to drive consideration in regional markets for focus categories
Key Responsibilities
Brand Communication
Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category
Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.
Work closely with creative and media agencies to develop effective and impactful communication.
Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).
Media Management
Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital).
Track and analyze media performance metrics to drive better ROI.
Stay updated on emerging media trends, consumer behaviors, and platform innovations.
Agency Management
Custodian of creative, media agencies to build and drive the brand strategy.
Measuring performance of overall Marketing and Branding efforts
Key Skillsets
Consumer and Business Understanding
Creative story-telling and excellent communication skills
Media buying and planning
Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners
Analytical thinking and driving marketing metrics
Problem solving, data analysis and solid focus on processes
Competencies
Consumer understanding
Awareness of trends & data driven approach
Media savvy and understanding of media metrics
Ability to craft creative communication
Displays high level of ownership
Go getter attitude
Team-oriented approach with agencies and internal stakeholders
Problem solving ability to arrive at solutions