Primary Roles and Responsibilities-
Digital Marketing Support Objective: Digital marketing for lead generation primarily for digital sales. Content produced must have a explicit commercial purpose. Content to be created around the products, audiences and topics that can generate demand and ultimately contribute to sales.

Candidate Qualification-

The higher weightage is on practical ability and ability to confidently manage the portfolio rather than on educational qualifications. Bachelor's degree in Marketing, Communications, Business, Journalism, English. Google Analytics/GA4 ; Hubspot, Wordpress (essential) Demonstrable ability to generate MQLs through organic, paid and outbound/inbound campaigns.
Role requirements: The person should be able to independently manage:
Website content and updates, particularly WordPress
Blogs, social posts and other content production
SEO, GEO and AEO research and optimisation
Social media content writing, positioning and scheduling for maximum impact
Content planning and maintaining a consistent publishing schedule
Google Analytics/GA4 and social media analytics - reporting and spotting opportunities
Basic reporting and identifying prospects from the data
Competitor, customer and market/trend research
AI tools for research,



content development and optimisation
Supporting lead generation and the digital sales journey
Google paid advert strategy
Success factors & measurement
Content, SEO/GEO/AEO, website, social media and analytics all supporting goal of Digital Sales/Inside Sales.
Drive traffic to Freemium
Contribution to sales target will be measured by quantum of warm leads generated through digital marketing and traffic driven to convert to sales through digital marketing initiatives
Number and value of sales qualified leads generated. Pre-qualifying leads will be imperative.
Volume and value of SQLs handed over to digital sales
Full-funnel outcome tracking: Reach Engagement Traffic Enquiries/Leads Qualified Leads Sales/Conversion
Contribution to Digital Sales' target (not just output/activity)
Owned Tasks:
Publishing/updating website content
Producing and scheduling content (blog, social)
SEO/GEO/AEO optimisation work
Running analytics reports and translating into actionable insight
Market/competitor research outputs
Pre-qualifying leads before handoff to Sales
Driving traffic to website/social platforms/Freemium play

📌 Sr Executive Digital Marketing + Sales Remote Mumbai (India)
🏢 Icube Human Capital Solutions
📍 India