We are looking for a Digital Marketing Executive to join our marketing team and take responsibility for planning, executing, monitoring, and optimizing digital marketing activities across multiple online channels.

Key ResponsibilitiesDigital Marketing

- Plan and execute digital marketing campaigns across multiple channels.
- Develop and implement digital marketing strategies aligned with business objectives.
- Manage day-to-day digital marketing activities.
- Research target audiences, customer segments, and market trends.
- Conduct competitor and market analysis.
- Identify opportunities to improve online visibility and customer acquisition.
- Monitor campaign performance and recommend improvements.
- Coordinate with internal teams for marketing campaigns and promotions.

Search Engine Optimization (SEO)

- Implement on-page and off-page SEO strategies.
- Conduct keyword research and identify relevant search opportunities.
- Optimize website pages, titles, descriptions, headings, URLs, and content.
- Conduct regular website SEO audits.
- Identify technical SEO issues and coordinate with developers for resolution.
- Develop SEO-friendly content strategies.
- Monitor keyword rankings and organic traffic.
- Build and manage quality backlink opportunities.
- Optimize websites for local search where applicable.
- Monitor performance through Google Search Console and analytics tools.

Google Ads / PPC

- Plan, create, and manage Google Ads campaigns.
- Manage Search, Display, Video, and other relevant campaign types.
- Perform keyword research and competitor analysis.
- Create and optimize ad copies.
- Manage campaign budgets and bidding strategies.
- Monitor CPC, CTR, conversions, CPA, and ROAS.
- Conduct A/B testing of advertisements and landing pages.
- Optimize campaigns based on performance data.




- Implement remarketing and retargeting campaigns.
- Track conversions and ensure accurate campaign measurement.

Meta Ads

- Create and manage Facebook and Instagram advertising campaigns.
- Develop audience targeting strategies.
- Create campaigns for lead generation, traffic, engagement, and conversions.
- Manage Custom Audiences and Lookalike Audiences where appropriate.
- Coordinate with the creative team for ad creatives.
- Test different ad copies, creatives, audiences, and campaign objectives.
- Monitor campaign performance and optimize budgets.
- Analyze CPL, CTR, CPM, conversions, and ROAS.

Social Media Marketing

- Manage company social media profiles.
- Develop social media strategies and content calendars.
- Plan and publish posts across relevant platforms.
- Coordinate creation of images, videos, reels, and other content.
- Monitor audience engagement and respond to relevant interactions.
- Track social media growth and engagement.
- Research social media trends and identify relevant opportunities.
- Support social media campaigns and promotional activities.

Content Marketing

- Develop content ideas based on business objectives and target audiences.
- Coordinate blogs, articles, social media content, website content, and marketing materials.
- Create SEO-friendly content or coordinate with content writers.
- Develop content calendars.
- Create compelling marketing copy for advertisements and landing pages.




- Repurpose existing content across different digital channels.
- Monitor content performance.

Lead Generation

- Develop and execute online lead-generation campaigns.
- Identify appropriate channels for acquiring qualified leads.
- Create landing page and lead-generation strategies.
- Monitor lead quality and conversion rates.
- Coordinate with the sales team to improve lead conversion.
- Track lead sources and campaign performance.
- Optimize campaigns based on cost per lead and lead quality.

Website Management

- Manage and update website content.
- Coordinate with developers for website changes and improvements.
- Ensure landing pages are optimized for conversions.
- Monitor website traffic and user behaviour.
- Identify website usability and performance issues.
- Ensure website content follows basic SEO best practices.
- Manage basic WordPress updates where applicable.

Analytics & Reporting

- Monitor digital marketing performance on a daily, weekly, and monthly basis.

- Use Google Analytics and Google Search Console to analyze website performance.

- Track key KPIs such as:

- Website Traffic

- Organic Traffic

- Keyword Rankings

- Leads

- Conversion Rate

- Cost Per Lead

- Cost Per Acquisition

- Click-Through Rate

- Cost Per Click

- Return on Ad Spend

- Social Media Engagement

- Prepare regular digital marketing reports.

- Analyze campaign data and identify trends.

- Provide actionable recommendations to improve marketing performance.

- Maintain campaign dashboards and performance records.

- Monitor open rates, click-through rates, conversions, and unsubscribes.

- Conduct A/B testing where appropriate.

Marketing Tools

Experience with the following tools is preferred: **Advertising

📌 Senior Digital Marketing Executive (Dulapally)
🏢 NYN Innovations
📍 Dulapally