JOB DESCRIPTION Google & Meta Ads Manager

Industry : Lab-Grown Diamonds / Jewellery Location : JIH, Mumbai

Job Type : Full-Time | On-Site Working Days : Monday to Saturday Weekly Off : Sunday Working Hours : 10:00 AM to 7:00 PM

About the Role

We are looking for a Google & Meta Ads Manager to manage and grow the company's digital advertising campaigns across Google Ads, Facebook and Instagram .

Key Responsibilities1. Meta Ads Management

- Plan, create and manage advertising campaigns on Facebook and Instagram .

- Set up campaigns for:

- Lead Generation

- Website Traffic

- Product Sales

- Remarketing

- Brand Awareness

- Instagram/WhatsApp Enquiries

- Create and manage different audience segments.

- Set up Custom Audiences and Lookalike Audiences.

- Manage retargeting campaigns for website visitors and social media users.

- Test different creatives, copy, audiences and campaign objectives.

- Monitor campaign performance and optimize budgets accordingly.

1. Google Ads Management

- Plan and manage Google Search, Display, Performance Max and YouTube campaigns .
- Conduct keyword research and identify high-intent search terms.
- Create and optimize search campaigns for jewellery and lab-grown diamond products.
- Manage negative keywords and search terms.
- Optimize bids, budgets, locations and audiences.
- Monitor Quality Score, CTR, CPC, conversions and ROAS.
- Develop remarketing campaigns through Google Ads.

- Campaign Strategy

- Develop monthly paid advertising strategies based on business objectives.
- Plan campaigns for new collections, products, offers and festive seasons.
- Identify suitable target audiences for different jewellery categories.
- Allocate advertising budgets based on campaign performance.
- Continuously test new audiences, creatives and campaign structures.





- Lead Generation & Sales

- Generate high-quality leads and enquiries for the sales team.
- Track leads coming through:

- Website
- WhatsApp
- Instagram
- Facebook
- Google
- Work with the sales team to understand lead quality.
- Identify which campaigns are generating genuine enquiries and potential customers.
- Optimize campaigns based on lead quality rather than simply lead quantity.

1. Conversion Tracking & Analytics
- Set up and monitor conversion tracking.
- Work with Google Analytics 4 (GA4) and Google Tag Manager where required.
- Track website events such as:

- Product views
- Enquiries
- WhatsApp clicks
- Contact form submissions
- Add to Cart
- Purchases
- Monitor campaign attribution and customer journey.
- Identify areas where potential customers are dropping off.

1. Performance Monitoring

Monitor and analyze key advertising metrics including:

- ROAS
- ROI
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- CTR
- CPC
- CPM
- Conversion Rate
- Number and quality of leads
- Revenue generated from advertising

Prepare regular performance reports for management.

1. Creative Coordination

- Work closely with the Graphic Designer / Video Editor to develop ad creatives.
- Provide creative briefs for Meta and Google campaigns.
- Identify which images, videos and messaging are performing best.
- Test different headlines, captions, offers and creatives.




- Ensure creatives follow the company's premium jewellery brand identity.

- Competitor & Market Research

- Monitor competitors' digital advertising strategies.
- Research jewellery and lab-grown diamond advertising trends.
- Identify new keywords, audiences and advertising opportunities.
- Keep up to date with changes in Meta and Google advertising platforms.
- Bachelor's degree in Marketing, Digital Marketing, Business Administration or related field preferred.
- 2-5 years of hands-on experience in Google Ads and Meta Ads.
- Proven experience managing paid advertising campaigns.
- Experience with e-commerce, jewellery, luxury, fashion or D2C brands will be an advantage.
- Strong understanding of digital marketing and performance marketing.
- Valuable knowledge of Google Ads Manager and Meta Ads Manager.
- Experience with Google Analytics 4 and Google Tag Manager preferred.
- Strong analytical and problem-solving skills.
- Good understanding of conversion tracking and remarketing.
- Ability to work with budgets and performance targets.

Required Skills : Google

- Google Ads
- Google Analytics 4
- Google Tag Manager
- Search Ads
- Display Ads
- Performance Max
- YouTube Ads
- Keyword Research
- Remarketing

Meta

- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Lead Generation
- Conversion Campaigns
- Pixel / Meta Conversion API knowledge preferred

Analytics

- Google Analytics
- Conversion Tracking
- Campaign Reporting
- Excel / Google Sheets
- Data Analysis

Key Performance Indicators (KPIs)

- Quality and quantity of leads generated
- Cost per qualified lead
- Website conversions
- Sales generated through paid advertising
- ROAS
- Reduction in cust

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