- Set up and manage Meta Ads campaigns including Traffic, Conversion, Catalog Sales, and Retargeting .
- Monitor and optimize campaigns based on ROAS, CPA, CTR, CPM, CPC, and conversions .
- Configure and troubleshoot Meta Pixel and Conversions API (CAPI) .
- Create and manage product catalogs and Catalog Ads .
- Manage Custom Audiences, Lookalike Audiences, and Retargeting campaigns .
- Troubleshoot ad disapprovals, Pixel issues, catalog errors, and other account-related problems.
- Analyze campaign performance and implement data-driven optimization strategies.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage campaigns across different products, collections, and locations.
Required Skills :
- 1.5-3 years of hands-on experience with Meta Ads Manager .
- Robust understanding of Facebook & Instagram advertising .
- Experience managing live campaigns with real advertising budgets.
- Good knowledge of Meta Pixel, CAPI, Catalog Ads, and Commerce Manager .
- Strong analytical and problem-solving skills.
- Good working knowledge of Excel and Google Sheets .
- E-commerce/D2C or retail experience will be preferred.
Qualifications :
- Bachelor’s degree in any stream.
- Meta Blueprint or Google Ads certification will be an added advantage.