Location: Dehradun

Role: Performance Marketing Lead | Meta Ads Expert

We're looking for a strategic, growth-focused Performance Marketing Lead who can go beyond managing campaigns to own business outcomes, scale brands, lead teams and drive client growth.

Key Responsibilities

- Strategic Ownership: Lead end-to-end performance marketing strategies across Meta, with a solid focus on business growth and profitability.
- Scaling Expertise: Build and scale high-performing campaigns while optimising ROAS, CAC, CPL and conversion rates.
- Client Leadership: Own client relationships, lead strategic discussions, present performance insights and identify growth opportunities.
- Team Management: Build, mentor and lead a high-performing team of performance marketers.
- Budget Ownership: Manage large advertising budgets, forecast outcomes and ensure efficient allocation of spends.
- Creative & Growth Strategy: Collaborate with creative and strategy teams to develop high-converting campaigns backed by consumer insights and data.
- Analytics & Optimisation: Drive data-led decisions through advanced tracking, attribution,



funnel analysis and experimentation.
- Business Growth: Identify opportunities to scale existing accounts, improve retention and contribute to new business pitches.

What We're Looking For

- 6–10 years of experience in performance marketing, preferably with a digital or integrated advertising agency.
- Deep expertise in Meta Ads, with a proven track record of scaling brands and delivering measurable results.
- Strong understanding of Google Ads, GA4, Meta Pixel, CAPI and attribution models.
- Demonstrated experience managing large budgets, multiple brand accounts and performance teams.
- Strong commercial acumen, strategic thinking and problem-solving abilities.
- Excellent client communication, presentation and stakeholder management skills.
- Ability to take complete ownership of performance marketing as a business function.

Who Will Thrive Here?

Someone who thinks like a strategist, operates like a growth leader and takes ownership like a business head.

📌 Performance Marketing Lead | Meta Ads Expert (Dehradun)
🏢 Garage Collective Ind
📍 Dehradun