Company Description Skillofy_AI is a next-generation edtech company focused on building future-ready talent across both technical and non-technical domains in the digital economy. The organization offers hands-on, industry-driven programs for students, working professionals, and businesses, combining practical projects, live mentor-led sessions, and real-world application. Skillofy_AI provides tech programs in areas such as AI, machine learning, system design, and full stack development, alongside non-tech programs in product and program management, business communication, and career transitions. In addition to education, the company designs practical AI-powered solutions for organizations and supports career transformation through structured learning paths and mentorship. Its mission is to bridge the gap between learning and real-world impact, and its vision is to become a global hub for innovation, talent development, and AI-powered solutions.
Role Description The Senior Digital Marketing Manager is a full time, remote role responsible for leading and executing digital marketing strategies that drive brand awareness, learner acquisition, and revenue growth for Skillofy_AI. This role involves developing and managing multi-channel campaigns across social media, search, email, and content platforms, while optimizing performance based on data and insights. The Senior Digital Marketing Manager will oversee lead generation initiatives, manage marketing funnels, and collaborate with product, sales, and content teams to align messaging and positioning with business priorities.



Day-to-day responsibilities include planning and scheduling campaigns, analyzing web and campaign analytics, managing paid media and organic growth efforts, and refining strategies for different learner segments and programs. The role also includes mentoring junior marketers, ensuring consistent brand voice, and staying current with digital marketing trends, tools, and best practices.
Qualifications

- Proficiency in Digital Marketing and Marketing, with experience developing integrated, multi-channel strategies.
- Strong expertise in Social Media Marketing, including campaign planning, content coordination, and audience engagement.
- Demonstrated ability in Lead Generation, funnel optimization, and performance-based marketing.
- Solid understanding of Web Analytics, with the ability to interpret data and use insights to improve campaigns and user journeys.
- Experience in managing paid media (search, social, display) and marketing automation tools.
- Proven track record in driving growth for edtech, SaaS, or similar digital-first organizations is highly beneficial.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Ability to work independently in a remote environment, prioritize multiple projects, and meet deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are a plus.
- Comfort with data-driven decision-making and familiarity with AI or technology-focused products is advantageous
- Experience required is 8+ and knowleddge on PPC ,CAC ,CPC, CPL and other metrics

📌 Senior Digital Marketing Manager (Lucknow)
🏢 skillofy_ai
📍 Lucknow