Job Description - SEO Executive / SEO Specialist

Company : SkyBook Digital Location : Kozhikode, Kerala Experience : Minimum 2 Years Employment Type : Full-Time

About SkyBook Digital

We are looking for a results-driven SEO Executive / SEO Specialist with a minimum of 2 years of hands-on SEO experience who can independently manage multiple client SEO projects and demonstrate measurable results from previous projects.

Mandatory Experience

- HTML / Static Websites
- WordPress Websites
- Shopify E-commerce Websites

Key ResponsibilitiesSEO Strategy & Execution

- Develop and execute SEO strategies for client websites based on business objectives, competition and target markets.
- Conduct comprehensive website SEO audits and identify technical, on-page and off-page SEO opportunities.
- Perform keyword research, competitor analysis and search-intent analysis.
- Create keyword mapping and SEO plans for website pages, service pages, category pages, product pages and blogs.
- Develop monthly SEO action plans and track implementation.

On-Page SEO

- Optimize page titles, meta descriptions, headings, URLs, image alt tags and internal linking.
- Improve website content structure and keyword targeting.
- Identify content gaps and recommend new landing pages, service pages and blog topics.
- Coordinate with content writers to ensure SEO-friendly content.
- Implement and review schema markup and structured data where applicable.
- Monitor keyword cannibalization, duplicate content and indexing issues.

Technical SEO

- Website crawling and indexing
- Robots.txt
- XML sitemaps
- Canonical tags
- Redirects including 301/302
- 404 and broken-link management
- Core Web Vitals
- Website speed optimization
- Mobile usability
- HTTPS and basic website security considerations
- Schema / structured data




- Crawl budget and crawlability
- Google Search Console indexing issues
- Website migrations and URL restructuring
- Basic HTML and CSS required for SEO implementation

WordPress SEO Experience

- Yoast SEO / Rank Math or similar plugins
- Permalink and URL optimization
- WordPress sitemap management
- Category and tag optimization
- Plugin-related SEO issues
- Page-builder websites
- Website speed and image optimization
- Redirect management
- Schema implementation
- WordPress technical SEO troubleshooting

Shopify SEO Experience

Hands-on Shopify SEO experience is mandatory .

- Shopify product SEO
- Collection/category page SEO
- Product and collection URL structures
- Duplicate-content issues
- Canonicalization
- Shopify sitemap and robots configuration
- Product schema
- Collection and product-page optimization
- Internal linking for e-commerce websites
- Product image optimization
- Shopify page-speed considerations
- E-commerce keyword research
- SEO considerations while adding/removing products and collections

Off-Page SEO & Authority Building

- Plan and execute ethical link-building strategies.
- Identify relevant backlink opportunities.
- Conduct backlink profile audits.
- Monitor toxic or low-quality links.
- Work on citations, business listings and relevant outreach opportunities.
- Develop strategies to improve website authority without relying on spam-based link-building practices.





Local SEO

- Optimize Google Business Profiles where applicable.
- Conduct local keyword research.
- Manage business citations and NAP consistency.
- Improve local search visibility.
- Track local rankings and enquiries.

Analytics & Reporting

- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Trends
- SEO platforms such as SEMrush, Ahrefs, Ubersuggest, Moz or equivalent
- Website crawling tools such as Screaming Frog or equivalent
- PageSpeed Insights / Lighthouse

Responsibilities include:

- Monitor organic traffic and conversions.
- Track keyword rankings.
- Track impressions, clicks, CTR and average ranking positions.
- Monitor leads and conversions generated through organic traffic.
- Prepare clear monthly client SEO reports.
- Explain SEO performance and next-month action plans to internal teams and clients.

Case Study Requirement - Mandatory

The case studies should preferably demonstrate:

- Website/platform used - HTML, WordPress or Shopify
- Initial SEO challenges
- Keywords targeted
- SEO activities performed
- Ranking improvement
- Organic traffic growth
- Lead/conversion improvement where available
- Google Search Console / GA4 or SEO-tool evidence
- Time period over which results were achieved

Required Skills :

- Minimum 2 years of hands-on SEO experience
- Solid understanding of current on-page, off-page and technical SEO practices
- Hands-on experience with HTML, WordPress and Shopify SEO
- Working knowledge of HTML and basic CSS
- Strong keyword research and competitor-analysis skills
- Ability to analyse website performance and SEO data
- Strong understanding of Google Search Console and GA4
- Ability to manage multi

📌 SEO Specialist (Kozhikode)
🏢 SkyBook Global
📍 Kozhikode