Job Title: Trade Marketing Executive - Salon & Barber Channel

Location : Thane, Maharashtra

Department : Sales & Trade Marketing

Reporting To : Marketing Manager

Job Summary

We are looking for a strategic and analytical professional to drive trade marketing initiatives within the salon and barber channel , with a primary focus on developing trade schemes, formulating channel policies, and analyzing market trends . The role requires a balance of data-driven decision-making and on-ground market understanding to improve sales performance, channel engagement, and brand positioning.

Key Responsibilities1. Trade Policy & Scheme Development (Primary Focus)

- Design and implement trade schemes, incentive structures, and channel policies aligned with business objectives

- Evaluate the effectiveness of existing schemes and recommend improvements

- Develop salon-specific pricing strategies, discount structures, and loyalty programs :

- Ensure alignment of trade policies with sales targets and profitability

2. Market Research & Trend Analysis

- Conduct in-depth market research on salon and barber segments :

- Analyze competitor schemes, pricing, and promotional strategies

- Identify emerging trends in grooming, styling, and professional product usage :

- Translate insights into actionable strategies for business growth

3. Sales & Channel Performance Analysis

- Track and analyze sales data, secondary sales, and channel performance metrics :

- Monitor ROI of trade schemes and promotional activities

- Identify gaps and recommend corrective actions to improve performance

4. Trade Marketing Execution

- Support execution of channel-specific promotions and activations :

- Ensure effective implementation of schemes across distributors and salons

- Monitor compliance and effectiveness of trade initiatives

5. Salon & Channel Development





- Support expansion of the salon and barber network :

- Build relationships with key salon partners for better scheme adoption

- Gather direct feedback from the market to refine strategies

6. Distributor Coordination

- Work closely with distributors to ensure smooth rollout of schemes and policies :

- Monitor stock movement and scheme utilization at the channel level

7. Reporting & Insights

- Prepare detailed reports on:

- Scheme performance

- Market trends

- Sales analytics

- Present actionable insights to management for decision-making

Key Skills & Competencies

- Strong analytical and data interpretation skills :

- Experience in trade marketing, pricing strategy, and scheme design :

- Understanding of salon/barber or grooming industry dynamics :

- Proficiency in Excel (advanced preferred) and reporting tools

- Strategic thinking with execution capability

- Solid communication and stakeholder management skills

Qualifications & Experience

- Graduate/Postgraduate in Marketing, Business Administration, Commerce, or related field
- 2-5 years of experience in trade marketing, sales analytics, or channel strategy
- Prior exposure to FMCG, personal care, or salon/grooming industry preferred

Compensation

- Competitive salary as per industry standards
- Performance-based incentives
- Travel and communication reimbursement

Working Conditions

- Combination of field exposure and analytical/office-based work :

- Regular interaction with distributors, salons, and internal teams

Key Performance Indicators (KPIs)

- Effectiveness and ROI of trade schemes
- Improvement in sales performance and channel productivity
- Adoption rate of trade policies across salons/distributors
- Accuracy and quality of market insights and reporting

Job Types : Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Sales Promotion Officer (Thane)
🏢 RKRM INTERNATIONAL PRODUCTS PRIVATE
📍 Thane