Job Description: Marketing Executive

Organization : Vasda Punjab - Punjabi Podcast Channel Department : Marketing & Growth

Job Summary : The Marketing Executive at Vasda Punjab will be responsible for promoting the Punjabi podcast channel across digital and offline platforms, driving audience growth, strengthening brand visibility, and supporting partnerships and sponsorship initiatives. The role requires creativity, understanding of Punjabi culture, digital marketing skills, and passion for media and storytelling.

Key Responsibilities : Digital & Content Marketing :

- Plan and execute marketing campaigns to promote podcast episodes, shows, and special series.
- Manage and grow social media platforms (YouTube, Instagram, Facebook, X, etc.).
- Create engaging promotional content , captions, reels, posters, and short video clips.
- Coordinate with the production team for episode promotions and release calendars.
- Track performance metrics such as views, reach, engagement, and subscriber growth.

Brand Promotion & Audience Growth :

- Develop strategies to increase subscribers, listeners, and followers .
- Promote Vasda Punjab through collaborations with influencers, artists, journalists, and creators.
- Represent the channel during events, interviews, and public interactions when required.
- Ensure brand voice and Punjabi cultural authenticity across all communications.

Sponsorships & Partnerships :

- Identify and approach potential sponsors, advertisers, and brand partners .
- Assist in preparing pitch decks, proposals, and sponsorship plans.
- Coordinate with local businesses, NGOs, and community organizations for partnerships.

Market Research & Reporting :

- Conduct research on trending topics, audience preferences,



and competitor channels .
- Collect feedback and insights to improve content reach and marketing effectiveness.
- Prepare regular marketing reports and growth updates for management.

Skills & Competencies :

- Strong communication skills in Punjabi (mandatory) and Hindi/English (preferred)
- Understanding of digital marketing and social media platforms
- Creative thinking and storytelling ability
- Basic knowledge of video marketing and podcast promotion
- Data-driven approach to audience growth and engagement
- Ability to work independently and meet deadlines
- Passion for Punjabi media, culture, and current affairs

Educational Qualifications :

- Graduate in Marketing, Mass Communication, Media Studies, or related field :

- Relevant certifications in digital marketing are an added advantage

Experience :

- 1-3 years experience in digital marketing, media marketing, podcast/channel promotion, or content marketing
- Freshers with strong digital presence and marketing skills may also be considered

Tools & Platforms (preferred) :

- Social media tools (Meta Business Suite, YouTube Studio)
- Basic design tools (Canva, Adobe tools - optional)
- Analytics tools (Google Analytics, YouTube Analytics)

Compensation & Benefits :

- Salary: As per experience and skill set

- Performance-based incentives

- Chance to work in a creative Punjabi media ecosystem :

- Growth opportunities with channel expansion

Why Join Vasda Punjab?

- Be part of a growing Punjabi podcast platform :

- Work on meaningful, culture-driven content

- Creative freedom and real audience impact

Job Types : Full-time, Permanent

Benefits :

- Cell phone reimbursement
- Health insurance

Work Location: In person

📌 Marketing Executive (Sales) (Ludhiana)
🏢 PCTE Group of Institutes
📍 Ludhiana