We're Hiring: Channel Sales Manager | SleepSync Location: Kerala, India Employment Type: Full-time

Workplace Type: On-site / Field-based

Sales & Business Development

About SleepSync SleepSync is a sleep solutions brand focused on delivering better sleep experiences through ergonomically engineered mattresses and innovative sleep products.

As we expand our offline presence across India, we are looking for a results-driven Channel Sales Manager to lead dealer network development, establish strategic retail partnerships, and drive sustainable revenue growth.

Job Summary The Channel Sales Manager will be responsible for expanding SleepSync's offline distribution network by identifying, onboarding, and managing mattress dealers, furniture retailers, distributors, and other channel partners.

The ideal candidate will have solid B2B sales experience, excellent negotiation skills, and the ability to develop new markets, build long-term business relationships, and achieve ambitious sales targets.

Identify and onboard mattress dealers, furniture retailers, distributors, and potential retail partners.

Develop and execute strategies to expand SleepSync's dealer network across assigned territories.

Negotiate dealer margins, commercial terms, and partnership agreements within company guidelines.

Sales & Revenue Growth

Achieve monthly, quarterly, and annual channel sales targets.

Develop sales strategies to increase product placements, dealer orders, and market penetration.

Generate new business opportunities through market visits, networking, and direct B2B outreach.

Monitor sales performance and implement action plans to address gaps.

Conduct regular market visits to review sales performance and identify growth opportunities.

Train dealer sales teams on SleepSync products, product differentiation, and selling techniques.

Support channel partners with product information, promotional materials, and sales initiatives.





Analyse competitor brands, product offerings, pricing, margins, and distribution strategies.

Identify new business opportunities and emerging retail markets.

Recommend territory-specific initiatives to increase SleepSync's visibility and sales.

Sales Planning & Reporting

Prepare territory-wise sales plans, forecasts, and business development reports.

Track dealer-wise sales, repeat orders, outstanding payments, and target achievement.

Provide regular reports on market visits, competitor activities, and channel performance.

Collaborate with marketing, finance, logistics, and operations teams to support business growth.

Bachelor's degree in Business Administration, Marketing, or a related field preferred.

- 3–6 years of experience in channel sales, B2B sales, distribution, or dealer network development preferred.
- Experience in mattresses, furniture, home furnishings, consumer durables, or related industries will be an advantage.
- Proven ability to acquire new channel partners and achieve sales targets.
- Ability to analyse sales data and develop actionable territory plans.
- Proficiency in MS Excel, sales reporting, and CRM tools.
- Willingness to travel extensively within assigned territories.
- Fluency in Malayalam and English; additional regional languages are an advantage.

Key Performance Indicators (KPIs)

Monthly and quarterly channel sales revenue.

Sales target achievement and pipeline conversion.

Dealer retention and payment collection performance.

Competitive salary with performance-based incentives.

Opportunity to lead offline market expansion for a growing sleep solutions brand.

A performance-driven work environment.

Career growth opportunities as SleepSync expands its retail and distribution network.

How to Apply Interested candidates can apply through LinkedIn with their updated resume.

Join SleepSync and help build a stronger retail network for better sleep across India.

📌 Full Time - Sales Consultant (Kochi)
🏢 Sleepsync
📍 Kochi