This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. Perform hands-on analysis in support of results, including development of conclusions and implications

Hands on experience with Datorama and digital media platforms (for e.g. DV360, Meta Ads, Google Ads, CM360,etc.)

Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns

Develop and maintain SQL-based or other structured reporting system

Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning

Partner with cross-functional stakeholders on a daily basis to plan, execute,



and analyze projects

5-7 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.

- Working knowledge of databases and SQL a plus
- Knowledge of media and website measurement technologies:
- Website analytics software
- Data visualization skills desirable using Tableau, Datorama
- Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
- Solid analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
- Experience analyzing large data sets

📌 Senior SQL Data Analyst (Bengaluru)
🏢 Publicis Global Delivery Pgd
📍 Bengaluru