The Marketing Manager is responsible to develop and implement marketing campaigns, information and activities that promote the poultry franchise of Zoetis India.

The role is responsible for the marketing management of hatchery portfolio which is the growth engine. They develop the marketing strategy in conjunction with the Business Unit Director. For new and focus products, they shape the country wide marketing direction based on the global marketing strategy; creating plans that support global priorities and developing local commercial activities for each product or service.

The marketing strategies they lead are designed to deliver impact and drive profitability. The person in role is required to develop collaborative and productive partnerships with colleagues throughout the business and with relevant marketing colleagues from the international cluster.

In this leadership role, they have financial responsibility for the Marketing budget. They contribute to projects that move the business forward, such as product and business development. They strive to lead an innovative and best-in-class marketing function that leads the way and sets the direction in the wider marketing environment.

The Marketing Manager is ultimately responsible for delivering financial results for their area of business as defined in the operating plan.

Strategy and Planning
Lead the development of annual strategic marketing plans for focus and core products using the Zoetis framework
Build strategy alongside the Business Unit Director
Create and execute plans that support customer engagement both on and offline
~ Create effective cross functional teams with Marketing, Regional Sales Managers, Medical teams, Engineering Teams and the field force to ensure continuous alignment of marketing programmes to the Business Unit activities and account plans

Support Business Unit Director with monthly, quarterly and annual financial forecasting
Use detail of promotional plans to develop, review and revise sales forecasting and inventory management, accounting for seasonal variations and market demand
Complete the monthly forecasting process and actively contribute monthly forecast meetings with demand planning team - Commercial ownership of IBP tool.
Determine and agree with Business Unit and pricing lead to the appropriate pricing structure to maximize sales and profitability. Marketing Campaigns & Demand Creation
Lead marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability, with consideration for both the short and long term




Drive collaboration with sales teams to ensure all promotional materials, events and PR support the marketing priorities and objectives for each product and campaign
Lead campaigns that allow marketing messages and product information to be easily translatable into the context of the Solution Selling model

- Work with Regional Sales Managers, Technical teams and L&D; to agree training priorities and development plans for field force teams that support marketing activities
- Use this knowledge to feed the marketing strategy
- Gather data and feedback from a range of sources - market data, customer visits, field force feedback, market research, publications, conferences and industry contacts. Analyse and interpret, using results of analysis to inform commercial decision making.
- Lead the POA planning and execution in collaboration with operations team
- Engage with the internal global marketing teams to share best practise activities and marketing campaigns through the vault system
- Use links with external networks and key influencers to bring innovation to our business
- Support the Global Asset Team in their development of the key product strategies that plan a product's journey through its lifecycle
- Create networks of resources within the team around each product and marketing campaign. Utilise all resources available including Key Account Managers, value add service providers, technical teams, Veterinarians and Business Consultants.

Draw on the broad knowledge of your colleagues and network to find business growth opportunities
Seek customer centric input from the Business Unit into marketing plans and programmes
Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business

Financial Management, Forecast & Compliance

- Produce accurate financial forecasting
- Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends
- Manage business unit expenses to comply with the Expenses Policy and avoid overspends
- Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values,



travel & expenses policy and local codes of practice
- Ensure the recording of accurate financial records and communicate effectively, sharing information with other stakeholders

Leadership capabilities: strong communication skills, grows talent, identifies potential, coaches, inspires and enables.
Knowledge of key marketing disciplines and marketing techniques
Commercial aptitude. Capability in business and financial management
Skills in analysis. Ability to make robust decisions using sound interpretation of data and information.

Training & Qualifications
Bachelor's degree in marketing, Business Administration, Veterinary, Agriculture, or related field (MBA preferred)

Experience

Minimum 5+ years of marketing experience in animal health, veterinary pharmaceuticals, or agriculture-focused organizations
Proven experience of marketing in poultry or livestock products to Key customers, consultant veterinarians is preferred
Demonstrated experience with digital marketing and omnichannel campaigns is an added advantage
Background in B2B marketing and sales-force alignment

Travel Requirement
Regular travel within India and occasional overseas.

Move the marketing environment forward and redefine 'best practice'

~ Make bold decisions and back them up with knowledge, planning and proven instinct

At Zoetis , our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of advantages, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

com and may also initially connect with candidates through LinkedIn , including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

📌 Marketing officer (Temporary) (India)
🏢 Zoetis
📍 India