Who We Are Simpplr is the AI-powered intranet for unifying the digital workplace. It brings people, trusted knowledge, apps, and agents into a coherent digital experience. The platform serves as a digital hub supporting communications, engagement, employee services, and work. With low-code extensibility and enterprise-grade security and governance, Simpplr enables confident operation at scale. The Opportunity Simpplr is looking for a data-driven, growth-focused Paid Media, Senior Manager to own our paid acquisition engine. In this role you'll stay hands-on with paid search, LinkedIn, and display ads, and the testing agenda. In this role, you'll drive pipeline growth for both Enterprise, Commercial and SMB segments. Own paid media performance from strategy through pipeline: Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels as appropriate. Own everything from audience and keyword strategy to budgets, bidding, creative, and landing page performance—with success measured by qualified pipeline and revenue, not clicks or impressions. - Identify opportunities across the full paid journey—from search query or ad impression through landing page and conversion. Optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities. - Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages.



Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce. Go beyond reporting results to explain what’s driving performance, where we should invest more or less, and what actions we should take next. - Partner across Marketing and Sales: Work closely with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with our ICP, priority accounts, campaigns, product launches, and pipeline goals. - Stay ahead of a changing paid media landscape: Bring new ideas, channels, tools, and approaches to the team, including how AI and automation can improve targeting, creative development, optimization, and overall campaign performance. Your Skillset What makes you a outstanding fit for the team: - Experience: 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn - Multi-Channel Strategy: Experience setting strategy across search, paid social, display and ABM together, and reallocating spend between channels based on ROI, CAC and pipeline contribution - Global Market Experience: Proven experience running paid campaigns that target US/North American Enterprise buyers. - Budget & Financial Acumen: Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC. - Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC).

📌 Senior Communications Manager - Media (India)
🏢 Simpplr
📍 India