Plan, assign and monitor territory level targets in line with Regional plan, achieve sales, realization and collection targets by building relationship with channel partners and implement sales promotional & advertisement activities within the assigned area (Depot).

The company has production facilities in 17 locations spread across the country and has plans to grow further than acquisition and green field expansion. The Ultratech brand occupies a premium position with a market capitalization of Rs. The Indian cement industry has a capacity of 409 million tonnes and a supply demand gap putting pressure of prices due to excess capacity. The market has strong regional Indian and MNC players in each Zone and has strong brand competition.

The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers' expectations through service excellence. Align & adopt a 'One UltraTech' approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition.

KRA1 Branding and Improving Brand Equity

- A) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index
- and timely distribution of the sales promotion material

KRA10 Sales and Marketing Plan

- R) Formulate pricing strategy for various markets in alignment with the competitive environment and long term business objective
- R,A) Derive sales plan with dealer and retailer, product-wise, month wise to ensure desired counter share and market share achievement

A) Ensure easy availability and replenishment of allied products as per agreed SLAs, communication of pricing, discounts of allied products to UBS outlets

- A)



Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions
- A) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area
- A) Explore the possible locations for new inventory points within the assigned territory in line with i2 network analysis
- R) Ensure implementation of the norms related to Sales administration, Debtors, Receivables and Inventory control as prescribed by the Zonal office
- R) Monitor Depot wise cost budgets (like travel, mobile & misc) and its actual vs. R) Monitor, modify and direct the Regional sales team to achieve the sales, realization and collection targets
- R,A) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers

KRA4 Channel Management

- A) Ensure that UBS outlets deal in all category of products
- R) Explore non conventional channel for service and development of network
- R) Monitor dealer's / customer's credit worthiness and alert management in case of any adverse developments
- R) Plan for expansion of dealer / retailer network with Depot Heads based on CEMTRAK DPI's
- R,A) Adhere to call cycle plan, collect the orders & payments and update SFA on real time basis

R) Develop suitable market intelligence system and keep track of competitors' activities in the areas of sales promotion, orders, supplies and product innovations by interaction with customers, agents, competitors, trade associations and skilled bodies

(KRA7 Influencer Management

~(KRA8 People Management

- R) Ensure action planning and implementation of actions suggested by vibes and team vibes
- KRA9 Planning and Budgeting

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📌 Category Management Director (India)
🏢 UltraTech Cement
📍 India