Job Summary

Key Accounts, Influencer Marketing (Sales) will lead conversion & growth of national brand accounts for IM campaigns, acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across the brand portfolio. A core part of the role is to conceptualise and create new influencer-led IPs and formats, and sell them to brands as revenue-generating properties. Work cross-functionally to deliver integrated influencer solutions aligned with client objectives.

About the team

Team is responsible for driving revenue through strategic commercialization of the company's owned fictional and non-fictional IP assets. The team partners with national and regional brands to leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. The team also creates current influencer-led IPs and formats and takes them to market with brands. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value, playing a critical role in maximizing the commercial potential and visibility of the company's creative assets.

Key Responsibilities

- Develop annual and quarterly strategic account plans per national brand, with clear revenue, margin, and penetration targets by category and campaign type.
- Conceptualise and create new influencer-led IPs and formats (e.g., creator-led series, branded properties, seasonal and event IPs) with the content, creator and marketing teams, taking each from idea to a pitch-ready commercial offering.
- Identify, build, and pitch scalable influencer packages (e.g., cross-platform creator bundles, category solutions, seasonal IPs)



mapped to brand/category growth priorities, including packages built around new and existing IPs.
- Own the sell-in of these IPs to national brands: define pricing and sponsorship structures, set revenue targets, and track revenue delivered per IP.
- Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each national brand.
- Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for national deals.
- Lead commercial and legal negotiations with national brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.

Skills & Attributes for success

- Strong sales & brand solutions expertise: proven track record in media sales, brand solutions or integrated marketing roles within digital marketing (brand & agency) or media ecosystem.
- Proven IP and format creation: has conceptualised, packaged and sold branded IPs, shows or formats to brands, with revenue to show for it.
- Deep understanding of Digital media ecosystem: strong grasp of digital advertising formats, platforms, ad-tech and campaign workflows.
- Strong client relationships & negotiation expertise: established relationships with LCS/MM clients and agency partners.
- Understanding of IM domain: knowledge of IM workflows, creator selection, campaign planning, execution, measurement & pricing models.

Preferred Education & Experience

- Masters in business administration with 8+ years of work experience in related field.
- Strong experience in key account management, enterprise sales, or strategic partnerships in Media Industry.
- Experience conceptualising and monetising IPs, formats or branded content properties.

📌 Key Accounts, Influencer Marketing (Sales) (Mumbai)
🏢 JioStar
📍 Mumbai