We're Hiring | Digital Marketing Head / Growth Lead

Designation: Head – Digital Growth / Digital Head

Experience: 5–10 Years

Location: Delhi NCR

Function: Digital Marketing

Industry: Healthcare

About the Role

We are looking for a highly driven Digital Growth Leader to lead digital ecosystem and build a strong, measurable digital growth engine.

The role will be responsible for driving patient acquisition, lead generation, digital revenue, brand visibility and customer engagement across paid, organic, social, CRM and digital platforms.

The ideal candidate should combine strategic thinking with strong hands-on expertise in performance marketing, analytics, SEO, CRM and digital brand building.

Key Responsibilities

1. Digital Growth & Strategy

- Own and execute the overall digital growth strategy for brand across India.
- Develop digital plans aligned with business, clinic expansion and revenue objectives.
- Build a scalable digital acquisition engine for new and existing clinics.
- Identify new digital channels, platforms and growth opportunities.
- Drive digital initiatives that improve patient acquisition, conversion and retention.

2. Performance Marketing

- Own performance marketing across Google, Meta and other relevant platforms.
- Develop and optimise campaigns for lead generation, appointments and revenue.
- Manage CAC, CPL, ROAS, conversion rate and marketing ROI.
- Build city/clinic-level campaigns based on business priorities.
- Continuously test creatives, audiences, landing pages and campaign structures.
- Work closely with agencies while maintaining strong internal ownership of performance.

3. SEO & Organic Growth

- Drive the overall SEO strategy including:
- Technical SEO
- Local SEO




- Content strategy
- Keyword strategy
- Google Business Profile optimisation
- Clinic/location-level organic visibility
- Improve organic traffic and patient discovery across priority locations.
- Build a strong local-search presence for Star Dental clinics.

4. Website & Digital Experience

- Own website performance, landing pages and conversion optimisation.
- Improve website UX, patient journey and appointment-booking experience.
- Use analytics and customer behaviour data to identify drop-offs and improve conversion.
- Work with technology/product teams to implement digital improvements.

5. CRM & Patient Lifecycle

- Develop digital CRM and lifecycle marketing initiatives.
- Drive patient acquisition, reactivation, repeat visits and retention through:
- WhatsApp
- SMS
- Email
- App/CRM platforms
- Remarketing
- Develop patient segmentation and personalised communication journeys.

6. Data, Analytics & ROI

- Establish a robust digital marketing dashboard covering: Leads, appointments, Conversion, revenue, Organic traffic, Clinic- level performance etc
- Translate data into actionable business recommendations.
- Establish attribution and tracking across digital channels.
- Present monthly digital performance and growth plans to leadership.

7. Team & Agency Management

- Lead and mentor the digital marketing team.
- Manage external agencies, technology partners and vendors.
- Set explicit KPIs and performance standards for the digital team.
- Build internal digital capabilities and reduce dependency on agencies wherever appropriate.

Preferred Educational Background

MBA/PGDM in Marketing / Digital Marketing - Premier B Institutes Only

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📌 Head of Digital Marketing (Delhi)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Delhi