S Labs Hygiene Care Private Limited is a Hyderabad-headquartered branding, marketing and distribution company building proprietary pet care and home hygiene brands for Indian households. Our products are developed with and manufactured by WHO GMP- and FDA-approved contract manufacturers, and S Labs holds ISO 9001:2015, ISO 14001, ISO 27001 and ISO 10002 certifications. We take products to market through our own distributor network across General Trade, Modern Trade and Alternate Trade. Andhra Pradesh is our launch state. The Godavari belt is a priority expansion market, and this TSI will be the first S Labs face in the territory — the person who opens distributors, seeds a new category in retail, and builds the base the business will scale on.

3. Role purpose Own primary and secondary sales for the Pet & Home Care portfolio across West Godavari and Kakinada. Appoint and manage distributors; build a productive outlet universe across kirana, general stores, pet shops, vet clinics, groomers, and supermarkets; and deliver monthly volume, coverage, and collection targets with clean execution. 4. Key responsibilities A. Distribution & distributor management • Appointment: Identify, evaluate and appoint distributors/sub-stockists for key towns – Kakinada, Samal Kot, Peddapuram, Pithapuram, Tuni, Bhimavaram, Tadepalligudem, Palakollu and Narsapur, Khammam, Warangal, Karimnagar • Health: Ensure distributor ROI, stock norms, timely primary ordering, FIFO and expiry management. • Commercials: Track distributor outstanding, collections, scheme and claim settlement, and keep DMS data accurate. • DSR management: Recruit, train and lead distributor salesmen (DSRs); set beat plans and daily targets. B. Secondary sales & market coverage • Drive secondary sales through structured beat plans (PJP) with daily market working alongside DSRs. • Grow numeric distribution: new outlet additions every month, productive calls,



lines per call and effective coverage (ECO). • Push must-sell SKUs and new launches; ensure correct pricing, schemes and retailer margins at outlet level. C. Pet speciality, vet & groomer channel • Map and onboard pet shops, veterinary clinics, pet groomers and kennels across both districts. • Run product demos, sampling and groomer/vet sessions to build trial and recommendation for Wash & Whiskers and PetAyur. D. Modern Trade & Alternate Trade • Open and service local supermarket chains and national MT stores in the territory; manage listings, planograms, stock and promoter coordination. • Develop AT opportunities for Kixoff – hostels, housing societies, institutions, canteens and similar bulk users. E. Visibility & market intelligence • Execute visibility – shelf strips, danglers, posters, counter displays – and maintain photo-based audit in SFA. • Report competition pricing, schemes, current launches and retailer feedback; flag gaps and opportunities to the ASM.

Must have • Graduate in any discipline (MBA / PGDM in Sales & Marketing is a plus). • 2–5 years of FMCG General Trade field sales with direct distributor and DSR handling. • Working knowledge of West Godavari and/or Kakinada markets – towns, wholesalers and distributors. • Fluent Telugu; working English for reports and reviews. • Own two-wheeler with a valid driving licence; smartphone and willingness to travel 20–22 days a month. • Comfortable with SFA / DMS apps and basic Excel. Preferred • Experience in personal care, home care, OTC, pet care or veterinary products. • Exposure to new-brand or new-category launches; existing relationships with pet shops or vet clinics. Competencies • Ownership and hustle – comfortable building a market from zero. • Negotiation and relationship building with distributors and retailers. • Numbers discipline – targets, credit, claims and stock. • Integrity in trade schemes, claims and expenses.

Work Location: In person

📌 Territory Sales In-Charge- Pet Grooming & HomeHygiene (Kakinada)
🏢 S LABS HYGIENE CARE PRIVATE
📍 Kakinada