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Senior Sales Manager – Nashik

Most agri sales teams in India are built to sell products.

We are building a demand engine for outcomes.

At Bharat Intelligence, farmers don’t buy inputs.

They buy completed agricultural work — delivered to defined standards.

That requires a completely different kind of sales system.

Not dealer-led.

Not distributor-led.

Not relationship-led.

Farmer-direct. Data-driven. Field-heavy. Execution-obsessed.

And we’re now building that engine in Nashik.

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## Senior Sales Manager – Nashik (City Head – Demand)

Location: Nashik (Field-first)

Function: Demand / Growth

Reporting: City CEO – Nashik

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## What this role is

This is not an agri sales role.

This is a market-building role.

You will own Nashik's demand end-to-end — farmer acquisition, conversion, revenue, and growth.

You will build the entire sales system from scratch.

No inherited pipeline.

No legacy playbook.

Just ground reality and execution.

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## What you will build

### 1. Farmer Acquisition Engine

You will design and run a multi-channel demand system:

- Field sales teams
- Inside sales
- WhatsApp funnels
- Referral loops
- Partner-led acquisition

You will own

- Top-of-funnel generation
- Lead qualification
- First booking conversion
- Farmer onboarding

You will also design segmented plays for:

- Small farmers
- Mid-size growers
- Progressive farmers
- Export-oriented grape farmers

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### 2. Channel Partnerships (Demand Unlock)

You will open new demand channels through:

- FPOs
- Exporter networks
- Farmer influencers
- Agri communities
- Local associations
- Dealer networks (as referral partners, not resale channels)

You will define

- Partner economics
- Incentive structures
- Activation systems




- Performance tracking

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### 3. Sales Team Building

You will hire and scale a layered sales org.

- Field Executives
- Inside Sales Teams
- Farmer Success / Account Managers
- Cluster Leads

You will run

- Weekly quotas
- Daily huddles
- Pipeline reviews
- Monthly business reviews
- Quarterly planning

This is a performance-first system.

No vanity pipelines. No soft targets.

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### 4. Funnel Data Ownership

You will treat sales like an engineered system.

You will own

- CRM hygiene
- Funnel conversion rates
- Cohort behaviour
- CAC by channel
- Lead velocity
- Booking efficiency

Dashboards are not reporting tools.

They are decision systems.

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### 5. Farmer Retention & Growth

You will drive

- Repeat usage
- Wallet share expansion
- Cross-sell across services
- Key farmer management (high-value accounts)
- Win-back and recovery flows

You will own the full lifecycle — not just acquisition.

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### 6. Commercial Discipline

You will operate within clear guardrails:

- Pricing discipline
- Discount control
- Booking limits during peak season
- Contribution margin tracking
- No overselling beyond operational capacity

Revenue growth without execution quality is not acceptable.

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## What success looks like

- Farmer base scales month-on-month
- Solid conversion from lead → booking




- High repeat usage across crop cycles
- Predictable sales funnels
- Clean CRM and forecasting accuracy
- Channel partners driving real, measurable demand
- Sales team productivity improving consistently
- Healthy contribution margins

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## Who this is for

This role is built for operators who have:

- 8 years in high-growth, farmer-direct or SME-direct sales systems
- Built or scaled field inside sales teams (30 people)
- Worked in marketplaces, agritech, gig platforms, or managed services
- Deep understanding of funnels, CAC, CRM, and conversion systems
- Built channel partnerships from scratch (not inherited them)
- Strong fluency in Marathi and Hindi
- Comfortable working directly in farm environments

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## Who this is NOT for

- Traditional agri-input / fertiliser / seeds / machinery distribution backgrounds
- Dealer / distributor / wholesaler-led sales careers
- Pure relationship-driven enterprise sales profiles
- Candidates weak in data, funnels, and CRM discipline
- People uncomfortable with quotas and greenfield execution

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## Why this role matters

Nashik is a high-value grape ecosystem.

But demand is still fragmented, unstructured, and relationship-dependent.

We are building the first engineered farmer-direct sales system for outcome-based agricultural services in this market.

If it works here, it scales everywhere.

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One line

Build the Nashik demand engine for Bharat Intelligence — and turn farmer acquisition into a structured, data-driven, high-performance system for outcome-based agriculture.

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Apply on Kit Job: kitjob.in/job/4q302c

📌 Senior Sales Manager (Nashik)
🏢 Bharat Intelligence
📍 Nashik